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The 2018 Debut of Coco Neige with Margot Robbie Had Deep Roots in Chanel's History

In 2018, Margot Robbie launched Chanel’s first Coco Neige campaign, which was Chanel's first official subbrand for ski and après-ski wear. Featured in these images by the now-passed creative director Karl Lagerfeld himself, Robbie spoke very fondly about the experience of working with the head of the House of Chanel from 1983-2019.

AOC visited the the original campaign after posting the new Chanel Coco Neige 2024/5 campaign, lensed by Juergen Teller with model Loli Bahia. Asking a question of our precious AI about Coco Chanel and if she actually skied, Anne fell down a rabbit hole that has reoriented her entire thinking about Chanel.

Her interest in skiing was not only a personal pastime but also a social event that allowed her to mingle with the elite, continually fueling her creative vision in the process and also captivating new clients for her brand.

Coco had a profound and enduring level of help from her friend, financier, collaborator and lover Arthur "Boy" Capel in penetrating this elite St. Moritz society.