In 2018, Margot Robbie launched Chanel’s first Coco Neige campaign, which was Chanel's first official subbrand for ski and après-ski wear. Featured in these images by the now-passed creative director Karl Lagerfeld himself, Robbie spoke very fondly about the experience of working with the head of the House of Chanel from 1983-2019.
AOC visited the the original campaign after posting the new Chanel Coco Neige 2024/5 campaign, lensed by Juergen Teller with model Loli Bahia. Asking a question of our precious AI about Coco Chanel and if she actually skied, Anne fell down a rabbit hole that has reoriented her entire thinking about Chanel.
Her interest in skiing was not only a personal pastime but also a social event that allowed her to mingle with the elite, continually fueling her creative vision in the process and also captivating new clients for her brand.
Coco had a profound and enduring level of help from her friend, financier, collaborator and lover Arthur "Boy" Capel in penetrating this elite St. Moritz society.
