The 2018 Debut of Coco Neige with Margot Robbie Had Deep Roots in Chanel's History AOC Pre-2020

THEN: Margot Robbie, who became a Chanel ambassador in 2018, has forged a deep connection with the luxury house. In the mutually synergistic relationship, Chanel has cemented Robbie’s status as a style icon.

In 2018, Margot Robbie launched Chanel’s first Coco Neige campaign, which was Chanel's first official subbrand for ski and après-ski wear. Featured in these images by the now-passed creative director Karl Lagerfeld himself, Robbie spoke very fondly about the experience of working with the head of the House of Chanel from 1983-2019.

This collection is not the first time that the house of Chanel promoted ski-related style and fashion. In fact, ski slopes heavily influenced Coco Chanel’s approach to fashion design and fabric development at a time of great changes in the lives of women.

NOW: AOC posted Chanel’s Coco Neige 2018/19 campaign, after exploring the history of the House’s relationship with winter sports in the new Chanel Coco Neige 2024/5 campaign, posted today and lensed by Juergen Teller with model Loli Bahia.

In today’s Coco Neige 2024/5 writeup, AOC learned that in February 2006, Victoria Beckham enjoyed a winter ski trip to the slopes of Spain’s Baqueria ski resort, attired in “head to toe Chanel skiwear.”

And then we fell down the rabbit hole of Coco Chanel’s early professional life on the ski slopes of St. Moritz.

AOC probably puts AI to the best use of any of the large fashion blogs. We’ve never done anything simply and have always written in-depth about AOC content. Our university-research level AI provider has just thrown open the doors of Anne’s love of history recent and back to the evolution of humans and our migration out of Africa.

With this fantastic research resource, Anne asked if Coco Chanel herself was a skier. What a human story unfolded before our very eyes!

Elite Winter Sports Required Functionality and Fashion

During her alpine escapades, Chanel was often accompanied by a glittering entourage of friends and celebrities. These included renowned artists, aristocrats, and influential figures from the world of fashion and art, keen to revel in her magnetic presence and enjoy the exclusive camaraderie she fostered on these trips.

Her interest in skiing was not only a personal pastime but also a social event that allowed her to mingle with the elite, continually fueling her creative vision in the process and also captivating new clients for her brand.

Coco had a profound and enduring level of help from her friend, financier, collaborator and lover Arthur "Boy" Capel in penetrating this elite St. Moritz society. And to be honest, Anne has not gotten her bearings since learning this incredible double-C story about Chanel and Capel.