Master actor Tilda Swinton covers the December 2024 issue of Vogue Taiwan [IG] December 2024, styled in the all-Chanel fashion story by Jerry Stafford in images by Zhong Lin [AOC].
Chanel in Japan for Chanel and Cinema Tokyo Lights Photocall
Chanel ambassador Tilda Swinton, represented the luxury brand in a new event: the Chanel and Cinema — Tokyo Lights Photocall.
Chanel launched the new program to enhance its support for emerging cinema talent by partnering up with acclaimed Japanese director Hirokazu Koreeda. The luxury brand will sponsor three films, selected from the Tokyo Lights project, showcasing them in Tokyo and Paris.
Chanel’s Hangzhou 2024/25 Métiers d’art Show on December 3, 2024
Tilda Swinton also touched down in China, in advance of Chanel’s Hangzhou 2024/25 Métiers d’art show “on the mythical West Lake” on December 3.
German filmmaker and author ‘Wim’ Wenders, a major figure in New German Cinema, joined the project and Chanel ambassador Tilda Swinton in a short film where Wenders follows Swinton as she explores Coco Chanel’s office on Rue Cambon,, before the creative team journeys to the iconic lake in China. See the 4 minute film.
Rising South Sudan model Alaato Jazyper is styled by Claudia Sinclair in an all-Chanel fashion story lensed by Charlotte Wales [IG] for Re-Edition Magazine[IG] 2024./ Hair by Kiyoko Odo; makeup by Lynski
In 2018, Margot Robbie launched Chanel’s first Coco Neige campaign, which was Chanel's first official subbrand for ski and après-ski wear. Featured in these images by the now-passed creative director Karl Lagerfeld himself, Robbie spoke very fondly about the experience of working with the head of the House of Chanel from 1983-2019.
AOC visited the the original campaign after posting the new Chanel Coco Neige 2024/5 campaign, lensed by Juergen Teller with model Loli Bahia. Asking a question of our precious AI about Coco Chanel and if she actually skied, Anne fell down a rabbit hole that has reoriented her entire thinking about Chanel.
Her interest in skiing was not only a personal pastime but also a social event that allowed her to mingle with the elite, continually fueling her creative vision in the process and also captivating new clients for her brand.
Coco had a profound and enduring level of help from her friend, financier, collaborator and lover Arthur "Boy" Capel in penetrating this elite St. Moritz society.
Model Loli Bahia is photographed by Juergen Teller[IG] in the apartment of Gabrielle Chanel at 31, rue Cambon in Paris wearing CHANEL COCO NEIGE 2024/25 collection. / Hair by James Pecis; makeup by Lisa Butler
AOC can’t verify that weather prediction for major ski resorts in Europe. But if you are wearing Chanel Coco Neige for cocooning at a ski lodge, you probably have global options regarding where to land the plane.
Chanel ‘Coco Neige’ History
The first Coco Neige collection and campaign dropped in 2018, created by luxury visionary uber-talent Karl Lagerfeld and starring Margot Robbie. Coco Neige promoted itself as a combination of high-tech clothing and winter ready-to-wear.
Riley Keough became a Chanel ambassador with the release of the brand’s Spring/Summer 2024 campaign shot in Hyères, in the heart of the South of France.
French food wasn’t on Riley’s mind when asked by ELLE UK to imagine hosting a dinner party with her also-famous friends Dakota Johnson, Kristen Stewart and Zoë Kravitz. “Dakota would set the table, pick the things out, make everything look nice, and pick the flowers.”
Natasha Wray styles Keough in the all-Chanel fashion story lensed by Olivia Malone [IG], with Riley discussing her new memoir, picking up the unfinished pages after her mother’s death.
Chanel Beauty [IG] turned to rising model Britt Oosten for a high-impact editorial styled by Kasia Mioduska. Ukraine to Berlin photographer Anna Daki [IG] is in the studio for Vogue Poland July 2024./ Hair by Vincent Zimberlin; makeup by Eny Whitehead
Models Alaato Jazyper, Loli Bahia and Lulu Tenney faced Chanel’s [IG] Pre-Fall 2024 Campaign. Ib Kamara styled the trio in images by Mikael Jansson [IG]. / Hair by Shay Ashual; makeup by Hannah Murray
Deauville, a charming seaside town in Normandy, France, holds a special place in the history of fashion as the birthplace of modern Chanel fashion. It was here in 1913 that Gabrielle "Coco" Chanel opened her first boutique outside Paris. Deauville's affluent visitors and relaxed atmosphere provided the perfect backdrop for Chanel to revolutionize women's fashion.
Coco Chanel introduced a new aesthetic that embraced simplicity, comfort, and elegance — with menswear and the lives of men being a key psychological component in Chanel’s approach to fashion design for ‘liberated’, wealthy women.
Leisure as a signature of wealth surrounded Coco in her observations of Deauville's elite vacationers.
