Tory Burch SS 2025 Campaign Claims the Power of Destiny and the Sporting Life

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Tory Burch SS 2025 Campaign Claims the Power of Destiny and the Sporting Life

Tory Burch SS 2025 Campaign Claims the Power of Destiny and the Sporting Life

American brand Tory Burch releases her Spring Summer 2025 campaign, a collection of images infused with an elegant athleticism starring Ida Heiner, Irina Shayk and Mona Tougaard. Photographer Jamie Hawkesworth [IG] captures the trio in Paris posing in a track and field gymnastics facility.

Ida Heiner wears the new Tory Burch Destiny trainer, as further evidence of the growing influence of sport for the brand.

Tory Burch Destiny Trainer

Described as a “retro running sneaker inspired by the spirit of a good challenge”, Tory Burch’s Destiny Trainer is well-named in the spirit of the 2024 Paris Olympics.

Led by Louis Vuitton — a key sponsor of the summer games — the symbolism of the Olympics, and the extraordinary journeys that athletes take to reach them, closely align with the values at the heart of the French luxury fashion house, its chairman Bernard Arnault and CEO Pietro Beccari.

Reality is that LVMH, including Louis Vuitton, and Tory Burch are sort of ‘kissing cousins’.

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Chanel's Coco Neige 2024/5 Collection Honors a Long House History with Sporting Life

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Chanel's Coco Neige 2024/5 Collection Honors a Long House History with Sporting Life

Chanel's Coco Neige 2024/5 Collection Honors a Long House History with Sporting Life

Model Loli Bahia is photographed by Juergen Teller[IG] in the apartment of Gabrielle Chanel at 31, rue Cambon in Paris wearing CHANEL COCO NEIGE 2024/25 collection. / Hair by James Pecis; makeup by Lisa Butler

AOC can’t verify that weather prediction for major ski resorts in Europe. But if you are wearing Chanel Coco Neige for cocooning at a ski lodge, you probably have global options regarding where to land the plane.

Chanel ‘Coco Neige’ History

The first Coco Neige collection and campaign dropped in 2018, created by luxury visionary uber-talent Karl Lagerfeld and starring Margot Robbie. Coco Neige promoted itself as a combination of high-tech clothing and winter ready-to-wear.

Coco Neige was not Chanel’s Maiden Ski Collection

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The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 2

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The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 2

Part 1 The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 1

Beloved Chinese supermodel He Cong covers Vogue China’s September 2023 issue, lensed by Shanghai-based fashion photographer Leslie Zhang [IG]. Vivienne Sun styles the photoshoot with creative direction by Matt McDonald.

Part 2 The Power of Sport on Fashion: Vogue China September 2023 with He Cong by Leslie Zhang - 2

Anne has written at length about this excellent fashion story and the many topics it touches in Part One of the Vogue China September 2023 fashion story. They include:

  • Fashion and Sport

  • Hangzhou and the Silk Roads

  • Fashion and Sport: Nike, Louis Vuitton, Ralph Lauren

  • Brands, Self and Community

  • The Savvy Margaret Zang, EIC Vogue China

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