How Desert Surfing Captured AOC’s View of Zimmermann’s Spring 2025 Campaign

It makes sense now that AOC has struggled to discuss the gorgeous Zimmermann 2025 Ad Campaign, featuring model Abeny Nhial as inspired by the ‘70s cult surfing film ‘Morning of the Earth’. Not until Anne queried ‘desert surfing’ was AOC in sync with Benny Horne’s exquisite Zimmermann campaign images shot in Morocco.

Conceptually, desert dunes have long captured the human imagination with their striking landscapes and haunting beauty. In the Arab world, these natural formations hold significant physical and cultural importance.

Keep in mind that these magnificent images of Abeny Nhial, wearing Zimmermann’s Illuminate Macramé Gown, capture the very contradictions expressed in the 21st century reality of desert surfing.

Properly-lined for a more modest audience than Hollywood, the Illuminate’s DNA is in perfect sync with new fashion waves being created in the ‘foreign lands’ of Zimmermann’s most successful store.