Models Liv Walters, Maty Fall and Yang Ling deliver recognizable Missoni spirit to fall/winter 2023/24 imagery at a time when the Italian heritage house has retained Rothschild to explore a full sale of the company.

In 2018 Italian investment fund FSI injected 70 million euros into the house, for 41% of the business, with the remaining shares held by the Missoni family.

From AOC’s angle of vision, the Italian heritage brands have never been so desirable — and from a cultural-creatives, values-based proposition, not modern values which say “s[he] who wears the most wealth on her back wins.”