Brunello Cucinelli SS-2026 Campaign and Budget-Beating 2025 Business Results

Brunello Cucinelli Spring-Summer 2026 Campaign Shot by Daniel Archer AOC Fashion

The primal forces of Fire and Earth fuel the Spring 2026 Brunello Cucinelli Collection campaign. In the words of the designer, “creative passion meets timeless authenticity, and nature becomes a living expression of style.”

Models Abeny Nhial, Louise Robert and Niyo Malik are styled by Michaela Buratti with Daniel Archer [IG] taking photography honors./ Hair by Werner Amort; makeup by Fabiana Clavario

Brunello Cucinelli 2025 Results

Brunello Cucinelli closed out 2025 as a banner year, with sales up 10.1 percent to more than 1.4 billion euros. Adjusted at constant exchange rates, sales rose 11.5 percent, beating the forecast of 10 percent, reported by AOC last year.

13.7 Percent Increase in Asia

Sales in Asia rose 13.7 percent to 392.6 million euros, accounting for 27.9 percent of total turnover.

“China confirms its excellent health for us, with significant double-digit growth continuing quarter after quarter and a relevant contribution to the overall result of the entire Asian continent,” Cucinelli continued.

“Our conviction is constantly strengthening that the Chinese market has reached a new, great equilibrium, grounded in an always more conscious demand oriented toward quality, manual skills and craftsmanship and capable of contributing significantly to the growth of brands positioned in the highest luxury segment.”