The primal forces of Fire and Earth fuel the Spring 2026 Brunello Cucinelli Collection campaign. In the words of the designer, “creative passion meets timeless authenticity, and nature becomes a living expression of style.”

Some have said that the video is too lofty for BC, but it feels highly compatible and modern to me. While we debate Chanel v. Dior, everyone agrees that no luxury brand can stand still.

Models Abeny Nhial, Louise Robert and Niyo Malik are styled by Michaela Buratti with Daniel Archer [IG] taking photography honors./ Hair by Werner Amort; makeup by Fabiana Clavario

Brunello Cucinelli 2025 Results

Brunello Cucinelli closed out 2025 as a banner year, with sales up 10.1 percent to more than 1.4 billion euros. Adjusted at constant exchange rates, sales rose 11.5 percent, beating the forecast of 10 percent, reported by AOC last year.

“"We have closed a year [that] we have defined as record-breaking, both in terms of revenues and brand image; given the quality of sales, we anticipate a healthy, sustainable and balanced profit for 2025," said Cucinelli, who holds the role of executive chairman and creative director of the company. "From the perspective of image, style and lifestyle, we recognize in our Italian Casa di Moda a harmonious identity, cultivated over time with a sense of moderation, consistency and equilibrium."”

Cucinelli Factory Expansion in Italy

The company doubled the size of its Solomeo, Umbria factory, while adding two new men’s tailoring facilities in Gubbio and Penne. Arriving ready-to-open six months ahead of schedule — in Italy — the facilities expansion will secure production for the next 10 to 15 years.

13.7 Percent Increase in Asia

Sales in Asia rose 13.7 percent to 392.6 million euros, accounting for 27.9 percent of total turnover.

“China confirms its excellent health for us, with significant double-digit growth continuing quarter after quarter and a relevant contribution to the overall result of the entire Asian continent,” Cucinelli continued.

“Our conviction is constantly strengthening that the Chinese market has reached a new, great equilibrium, grounded in an always more conscious demand oriented toward quality, manual skills and craftsmanship and capable of contributing significantly to the growth of brands positioned in the highest luxury segment.”

Retail sales in Brunello Cucinelli stores represented 67.3 percent of sales. As of Dec. 31, there were 136 boutiques and 57 hard shops in department stores managed directly. Three major expansions were completed in London, Paris and Los Angeles, as well as new openings in Carmel, Macao and Shanghai Pudong.

2026 New Stores

In 2026, Cucinelli will open stores in Geneva, Switzerland; Toronto; Shanghai at Plaza 66; Mexico City; Wuhan, China, and Abu Dhabi. A new Casa Cucinelli will also open in Shanghai.

To close out the year, December delivered the film “"Brunello, il Visionario Garbato [The Gracious Visionary]" inaugurating the T22 studio, Cinecittà's biggest ever.”