Brunello Cucinelli [IG] shares The Summer That Never Left campaign, unveiling Cucinelli’s new High Summer 2025 Capsule Collection. Models Betty Schupp, Evie Harris, Francisco Henriques, Louis Baines, Marta Aguilar and Niyo Malik are styled by Michaela Buratti in images by David Portela [IG]. / Makeup by Fabiana Clavario
Brunello Cucinelli Business Update and Awards
On April 16, the cashmere-rich business announced confirmed sales growth of around 10% booked in 2024 and a 13% increase in profit. 2025 is going strong, with a 10% increase in the first quarter.
The Catholic Augustinian Order, formally known as the Order of Saint Augustine, traces its origins to the early centuries of Christianity, inspired by the teachings and rule of Saint Augustine of Hippo. Saint Augustine, a pivotal figure in early Christian theology, emphasized a communal life dedicated to the pursuit of truth, charity, and devotion to God, principles that became foundational to the order.
America has delivered our 1st pope to the world community on this day May 8, 2025, and he is an Augustinian. In this moment, Anne of Carversville assures readers that this is a brilliant choice, one that does not surprise me at all, when I read his curriculum vitae over the weekend.
The Brunello Cucinelli fashion business is built on the Italian values of humanism — a philosophy that AOC embraces fully now and always in my life. I am now clear in my own mind what other Italian-origin forces exist in opposition to humanism and are running wild across the US federal government.
I keep reading about alleged brilliance at work, but these beliefs run scarily close to the Italian poet Filippo Tommaso Marinetti, who published the "Manifesto of Futurism" in 1909.
AOC first wrote about the Manifesto in the 2016 Democratic primary, and it’s now thriving in the Trump administration, where it unites the far left and far right far closer than we want to admit.
The house’s ‘BC Duo’ handbag represents a bit of a torch-passing moment, as the first bag to be designed by the Cucinelli daughters. The softly-structured tote might be the quintessential ‘ladies’ bag, especially the largest of the four sizes, which appeals to our own ‘throw in anything I might need today’ mentality.
Models Rim Tekle and Tara Halliwell together symbolize the purity of the feminine ideal in Brunello Cucinelli’s world. I will leave that statement hanging to give it oxygen, rather than death by asphyxiation. ~ Anne
Brunello Cucinelli released a strong 2024 nine-months revenue performance that runs counter to generally sluggish financial performance in the luxury sector.
In the third quarter itself, revenues rose 9.2% to 300 million euros ($325 million), with an increase even in China where the brand has limited exposure compared to brands like Gucci and Louis Vuitton.
"With the substantial orders already placed for the Men's and Women's Spring-Summer 2025 sales campaign, we can reaffirm our plans for healthy, sustainable growth, projecting a revenue increase of around 10% for both 2025 and 2026," Executive Chairman Cucinelli said in a statement.
Models Ajok Madel, Alana Zimmer and Edoardo Sebastianelli front the Brunello Cucinelli [IG] F/W 2024 Campaign, styled by Michela Buratti and lensed by Gregory Harris [IG]. / Hair by Werner Amort; makeup by Pedro Pianto
Lachlan Bailey [IG] and Brunello Cucinelli [IG] make perfect sense together. We find Bailey behind the lens for Brunello Cucinelli’s May 2024 drop.
The cast includes Cate Underwood, Lucky Blue Smith, Nour Rizk and Ryan Porter with styling by Michela Buratti. / Hair by Werner Amort; makeup by Pedro Pianto
While much luxury retail has stumbled in the first quarter of 2024, Brunello Cucinelli posted a 16.5 revenue percent increase through March 31. Based on current orders, the gentle luxury house is projecting revenue growth of 10 percent in 2024.
One of the key tenets of the slow living movement is mindfulness. It encourages individuals to fully engage with each experience and prioritize being present and connected to those around us.
In the past, Americans and Europeans just do not see a high-quality life in the same way. Slow living is just another word for laziness in the minds of many Americans.
However, in our post-COVID world, accompanied by growing climate violence, there are signals that American attitudes may be changing.
Even financial markets and consulting companies like McKinsey are watching Italian brands in particular, drilling down to two brands very important at Anne of Carversville: Brunello Cucinella and Loro Piana.
When Mr. Cucinelli, also known as the King of Cashmere, makes a speech about humanism and the ‘heart’ of a humanistic enterprise, by definition he is speaking in harmony with the slow living movement.
Brunello Cucinelli is luxury fashion’s philosopher king, a practioner of slow fashion, quiet luxury, stealth wealth — multiple words that describe the Spring 2024 collection that emerged from the medieval Italian town of Solomeo from humanism’s bright north star.
The most important words may be Italian humanist luxury values. Cucinelli is driven by humanism, which is not a top priority among brands.
The $5 billion market cap Bruno Cucinelli brand story is taking a major step forward with the launch of Brunello Cucinelli Parfums for women and men. The new beauty category has been developed with EuroItalia and the fragrances are now available in Europe and the Middle East. The American launch is early October, with Asia following in 2024.
Fronted by a beautiful campaign captured by Hunter & Gatti [IG], models Arizona Muse and James Turlington star in the campaign, joined by an expanded cast. The campaign, shot in Solomeo and Val d’Orcia in Tuscany, celebrates dreamers and their hopeful, visionary spirits.
It’s no exaggeration to say that luxury fashion has fallen in love with the countryside. The Sunday Times Style [IG] tells us to ‘Grab your Chanel wellies’ thanks to a fashion story featuring Ukrainian model Anastasia Netrebiuk.
Barbour does set the stage about this slow living, back to the land vision, humanistic-values, brand-integrity-rich clothing company — describing the ‘Barbour Way of Life’.
Creating Beauty As Purpose
Brunello Cucinelli’s landing page, a brand also featured in The Sunday Times Style fashion story, has a pre-entry message, one I was discussing this morning with my closest human friend: Kant’s philosophical observation that “Beauty is the symbol of the morally good”.
I’d say it’s very Ralph Lauren — especially now that Ralph Lauren is officially a cultural creative, and I’m loving him to death for it. But Barbour preceded Ralph by about 50 years.