Italy’s most prominent, living humanist Brunello Cuucinelli was so pleased with his 12-years ago experience of going public on the Milan Stock Exchange that he hosted a “dinner of gratitude” for 200 guests comprising investors, analysts, journalists, bankers and entrepreneurs — as well as other Italian business leaders in late September.

Brunello Cucinelli’s market value has soared to 6.5 billion euros from 500 million euros in those 12 years, charting a business path closely aligned with its founder’s humanist values.

Solid YTD 2024 Financial Performance

Today, Brunello Cucinelli released a strong 2024 nine-months revenue performance that runs counter to generally sluggish financial performance in the luxury sector.

In the third quarter itself, revenues rose 9.2% to 300 million euros ($325 million), with an increase even in China where the brand has limited exposure compared to brands like Gucci and Louis Vuitton.

"With the substantial orders already placed for the Men's and Women's Spring-Summer 2025 sales campaign, we can reaffirm our plans for healthy, sustainable growth, projecting a revenue increase of around 10% for both 2025 and 2026," Executive Chairman Cucinelli said in a statement.

2024 YTD by Region

Sales in Italy rose 13.5 percent to 110.3 million euros, representing 11.9 percent of the total.

Revenues in Europe excluding Italy amounted to 340.3 million euros, up 8 percent and accounting for 37 percent of the total, lifted by business in main cities, resorts locations, local customers and tourists.

Sales in the Americas climbed 17.6 percent to 334.7 million euros, representing 36.4 percent of the total, positive in both channels.

Revenues in Asia rose 12.2 percent to 245.2 million euros, accounting for 26.6 percent of the total, lifted by China, Japan, South Korea and the Middle East.