Brunello Cucinelli 2025 Transeasonal Campaign, Good Business Results, Commitment to Italy

Models South Korean heritage Hyunji Shin and Spanish heritage model Pau Ramis front the Brunello Cucinelli summer 2025 Transeasonal Campaign.

Brunello Cucinelli’s Commitment to Italy

Always the philosopher, one of the world’s most important humanists commented about his obligations to shareholders and his equally important obligations to Italy, after reporting a revenue increase of 10.2 percent in the first half of 2025 on his July analysts call.

"The fact is that we have an Italian company pay taxes in Italy... this is our struggle, you know, with regard to improving the profits. We will never bring or transfer our company to the Netherlands, to Luxembourg," Cucinelli added.

Cucinelli explained that his motivation for staying in Italy is in large part to support the wider supply chain. "We are serious Italian entrepreneurs who believe in made-in-Italian manufacturing with high-end craftsmanship, high-end exclusivity, high-end quality. We want to work on a local level in Italy."