Luxury brand Chanel [IG] delivers a fresh and modern summer Coco Beach 2024 campaign starring Danish model Olivia Vinten lensed by Cass Bird [IG].

At Chanel, Let the Good Times Roll

Chanel is riding high off a 16 percent revenue increase in annual sales over 2023. Price increases alone drove up sales by around 9 percent, according to BoF.

Chanel CFO Philippe Blondiaux praised Virginie Viard’s contributions to Chanel’s major growth in his BoF interview. Days later, the artistic director was escorted out the door.

With Viard seeming out-of-touch with the world at large at times, and given Coco Chanel’s own delicate political history in Europe, AOC is on the record saying we’re watching the brand like a hawk. We continue to write today from that updated perspective.