Prada Balm in Banana Yellow Celebrates the 'Days of Summer' Campaign 2025
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AOC returns to Prada’s ‘Days of Summer’ marketing campaign, where the Prada pink gozzo is moored beside the Prada Capri boutique, in Via Roma 2, until July 13th.
Prada Beauty Lip Balms in Macaron Colors
This Prada campaign is being executed with such colors of comprehensive precision that Prada Beauty lipstick glosses are the mouth-enticing colors of French macarons. Scratch that. I mean Italian Macaron colors.
The historical facts about macarons are that they actually originated in Italy. They were introduced to French pastry makers — les pâtissiers — during the Renaissance, resulting in a unique way of cementing an important European alliance.
Italian macarons were produced in Venetian monasteries since the 8th century AD. But they hit the big-time, when French queen Catherine de’ Medici’s Italian pastry chefs travelled with her to France in 1533, when she married Henry II of France.
Prada Revives a Beloved Print in Mouthwatering Banana Yellow
Prada Balm in Banana Yellow revives the iconic motif of the Prada Spring / Summer 2011 collection, reinventing it in the most unexpected ways. And yes, there is a banana macaron.
From fashion to beauty, Prada Balm in Banana Yellow reveals new possibilities for this timeless pattern, which embodies the brand’s renowned harmonious balance of playfulness and sophistication – from the vibrant yellow bullet and banana-inspired scent to the golden warm luster finish it leaves upon the lips.
Related: The Prada ‘Days of Summer’ 2025 Campaign Photos and Video
Prada Days of Summer 2025 Campaign’ Finds Wisdom in Calm Waters AOC Fashion
Read the details of the early summer campaign visuals featuring Prada Ambassadors Hunter Schafer and Troye Sivan, accompanied by Kendall Jenner with additional cast members including Lina Zhang, Julia Nobis, Gideon Adniyi, Giuseppe Cirillo, Nikita Gnetnev, Noor Khan, Melinda Kiss, Hanna Leszek, Yuliana Perez and Liu Qingzheng — all lensed by Oliver Hadlee Pearch.
