August 2024 Brands: Chopard Taps Bella Hadid as Global Ambassador | Gucci’s Fall Campaign Prompts Anne to Research Lobotomies " Victoria's Secret 'Dream Lingerie' 2024
/ Anne Enke
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Model Yilan Hua is styled by Hanna Kelifa in ‘Sheer Pleasure’, another installment in British Vogue’s [IG] collaboration with eBay UK [IG]. Photographer Charlie Gates [IG] captures the second-life luxury looks that include 16 Arlington, Acne Studio, Bottega Veneta, Helmut Lang, Jacquemus, Maison Margiela, Massimo Dutti, Miu Miu, Nensi Dojaka, Simone Rocha, / Hair by Naoke Komiya; makeup by Claire Urquhart
Luxury Resale Expands
In media reports dated August 12, 2024, eBay revealed a significant increase in searches for statement accessories. Searches for "statement bags" climbed 40 percent, while luxury brand Loewe experienced a 35 percent surge in popularity.
Polo Ralph Lauren [IG] returns to home base for its Fall 2024 campaign. New York is the city that launched Ralph and his men’s ties, made by Beau Brummell, in 1967. Menswear followed shortly, launched in 1968.
New York City is deeply embedded in Ralph Lauren’s brand DNA.
All of these sentiments and many more infuse the new Polo Ralph Lauren campaign lensed by Lachlan Bailey [IG], with film produced by Jacob Sutton.
Ralph Lauren Vintage
The campaign also includes items from the Ralph Lauren Vintage Collection, available for the first time in September 2024 on its e-commerce site and in select stores around the world.
Dior releases new images from the pre-fall 2024 collection, inspired by the brand’s recent mood embracing New York activism of the 1960s.
AOC considers Maria Grazia Chiuri to have platinum grade design and merchandising instincts. But even Anne thought Dior’s stars and stripes ‘tracksuit’ [above] was Chiuri’s rare flat tire, with its unabashed celebration of stars and stripes Americana. Yikes!
Reconsidering that Dior 2024 Stars & Stripes Tracksuit
After watching night one of the Democratic Convention in Chicago on Monday, I was probably dead-wrong. More tears and overt displays of Democratic, Independent and anti-MAGA Republican patriotism were on display last night, than America has seen in years — maybe decades. Tonight should exceed Monday.
Given my recent attitude adjustment, I now see Chiuri’s track suit as perfect for Democrats’ young Congresswoman Jasmine Crockett [IG], who has represented major parts of Dallas since 2023.
After the eloquently hell-raising speech [IG] Congresswoman Alexandria Ocasio-Cortez gave in Chicago Monday night, AOC would probably wear the Dior Americana tracksuit, too.
So Anne was right-on in her analysis of an American state of mind unknown since 2008 and maybe not even then. WE are taking back patriotism — and with pride. But I was dead wrong with my haughty-woman response to that Dior stars & stripes tracksuit. Good work Dior; please accept my apologies. ~ Anne
If the 2024 US presidential campaign hadn’t been uprooted in the last month, the Anthropologie campaign ‘I Love Antro NYC’ would still be on point.
Models Barbara Palvin, Devyn Garcia, Taylor Hill and scads of New York dogs share an everyday romp around the city.
Photographer Yulia Gorbachenko [IG] is behind the lens, helping Anthropologie continue its winning streak into the fall 2024 season. Anthropologie’s Kyla Flax styles the shoot with creative direction by Chief Creative Officer Jisoo Kang.
Brands With Heart Evoke Emotional Connection
Anthropologie’s brand and store experience have always appealed to our hearts, selling clothes that carried love into our closets. Now — for the first time in AOC’s memory — there is a massive wild card entering the advertising and marketing space.
It’s centered on Democratic presidential candidate Kamala Harris and her running mate ‘Coach’ Tim Walz. It speaks to joy, love and an overwhelming connection to our best-selves as voters and as the American people.
Louis Hamilton’s covers the September 2024 pages of ELLE Brasil [IG], where he wears Dior Men and Issey Miyake in a fashion story styled by Juliana Gimenez for Rimowa luggage, executed with creative director Luciano Schmitz.
Rimowa [LVMH] fires on all cylinders in images that support its new seasonal Original Emerald color. The fashion shoot by Brazilian photographers MAR + Vin [IG] is both subtle and sophisticated in its layers.
Lewis Hamilton was one of the global idea and values people focused in the Rimowa campaign I so love.
Rimowa should follow this new American story, if we really pull this off this election of Harris-Walz. And the 2028 summer Olympics will be in Los Angeles.
Even MAGA agrees that if we win in 2024, with the young people coming of age, AOC’s vision of America will probably win for the long-term. This is a very big story brewing, one LVMH understands deeply.
AOC has searched for days to find something positive about Gucci’s Fall 2024 Campaign [IG] with models Alaato Jazyper, Jiahui Zhang and Loli Bahia. Riccardo Zanola acts as artistic director in images styled by Alasdair McKimm and lensed by David Sims [IG]. / Hair by Duffy; makeup by Lucia Pieroni
Gucci Creative Director Sabato De Sarno sits atop this campaign, as he methodically and slowly ponders his way out of the red-ink mess that is today’s Gucci brand.
Global luxury brands Gucci and Burberry are vying for first place in this sea of red ink. Gucci — with its strong, leather-goods business — should not be in the same car-wreck pileup that includes Burberry, who does not have iconic handbags.
Not only has the Fall 2024 Campaign prompted AOC to investigate the history of brain lobotomies as a medical treatment for women disproportionally. Anne’s very high-grade, brain wiring just recalled the extreme degree of misogyny in the Italian Futurist movement, launched in 1909 by the Italian poet Filippo Tommaso Marinetti. Read our insights on this subject.
When professionals cut open a luxury brand patient with a big heart and leave it bleeding profusely on the operating table for nearly two years, death is a real possibility.
A quintet of Victoria’s Secret models past and present come together for the Victoria’s Secret ‘Dream Lingerie’ 2024 Campaign. The beauty lineup includes Behati Prinsloo, Candice Swanepoel, Devyn Garcia, Mayowa Nicholas and Taylor Hill. / Hair by Cyndia Harvey; makeup by Lauren Parsons; set design by Andy Hillman
For a professional who joined the Victoria’s Secret business at a 187 store count and stayed a decade as fashion director, head of product development and originally a merchant developing a home store concept, these gorgeous images by Angelo Pennetta [IG] take me into the past.
Certainly, if one is trying to return Victoria’s Secret to its original glory, this is one way to do it. The business has tried everything else in its reinvention journey.
The rise of the Medici family 1400 years after the founding of Florence is a pivotal chapter in world history, marking a period of extraordinary cultural and political transformation.
The Italian Renaissance Is Relevant
These historical facts are on Anne’s mind because of the timeliness of the Italian Renaissance and its connections to several Italian houses like Brunello Cucianelli and Loro Piana. I don’t think of Ferragamo as a philosophical brand, in the way that Brunello Cucianelli is deeply devoted to the humanist philosophy. But they could be.
In the pursuit of accuracy, there’s no argument to be made that Loro Piana is seeped in philosophy either. However, one weekend in June, AOC’s post on Bella Hadid’s Orabella launch suffered a collision with an Apple News post titled ‘Human Consciousness Is an Illusion’.
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