Polo Ralph Lauren FW 2024 'Ralph's New York' Campaign by Lachlan Bailey AOC Fashion

Polo Ralph Lauren [IG] returns to home base for its Fall 2024 campaign. New York is the city that launched Ralph and his men’s ties, made by Beau Brummell, in 1967. Menswear followed shortly, launched in 1968.

New York City is deeply embedded in Ralph Lauren’s brand DNA.

The campaign features both the men’s and women’s collections and showcases landmarks like Central Park and the Empire State Building.

All of these sentiments and many more infuse the new Polo Ralph Lauren campaign lensed by Lachlan Bailey [IG], with film produced by Jacob Sutton.

A large cast of models are featured in the Ralph Lauren Polo campaign: Cheikh Dia; Devyn Garcia; Hamid Onifadé; Isak Jawo; Kaan Canbulat; Lulu Tenney; Matthew Noszka; Maty Fall; Taylor Hill and Thatcher Thornton. Michel Botbol styles the cast, with hair by Shay Ashual and makeup by Mark Carrasquillo.

Ralph Lauren Vintage

The campaign also includes items from the Ralph Lauren Vintage Collection, available for the first time in September 2024 on its e-commerce site and in select stores around the world. [See phone #/email address on above image to reserve items now.]