Polo Ralph Lauren FW 2024 'Ralph's New York' Campaign by Lachlan Bailey

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Polo Ralph Lauren FW 2024 'Ralph's New York' Campaign by Lachlan Bailey

Polo Ralph Lauren [IG] returns to home base for its Fall 2024 campaign. New York is the city that launched Ralph and his men’s ties, made by Beau Brummell, in 1967. Menswear followed shortly, launched in 1968.

New York City is deeply embedded in Ralph Lauren’s brand DNA.

All of these sentiments and many more infuse the new Polo Ralph Lauren campaign lensed by Lachlan Bailey [IG], with film produced by Jacob Sutton.

Ralph Lauren Vintage

The campaign also includes items from the Ralph Lauren Vintage Collection, available for the first time in September 2024 on its e-commerce site and in select stores around the world.

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Shalom Harlow Stars in Ralph Lauren Holiday 2022 Campaign by Alasdair McLellan

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Shalom Harlow Stars in Ralph Lauren Holiday 2022 Campaign by Alasdair McLellan

Ralph Lauren celebrates the holidays with ‘The Gift of Togetherness’, a collection of glamorous humans starring Shalom Harlow. Add to the cast Amane Taniguchi, Andreea Diaconu, Coralie Jean-Francois, Dae Na, Daryl Dismond, Ella Rattigan, Hamid Onifadé, Jeenu Mahadevan, Lulu Tenney, James Turlington, Lucky Blue Smith, Mariam de Vinzelle, Sacha Quenby, Simon Nessman, and Tyson Beckford.

Meryl Griffith & Michel Botbol act as stylists the Ralph Lauren Holiday 2022 Campaign | The Gift of Togetherness with video shot by Gordon von Steiner and images by Alasdair McLellan./ Hair by Akki Shirakawa; makeup by Sally Branka

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Alasdair McLellan Flashes 'Realismo Mágico' with Chu Wong and Vittoria Ceretti

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Alasdair McLellan Flashes 'Realismo Mágico' with Chu Wong and Vittoria Ceretti

Models Chu Wong, Hamid Onifade, Max Knott, Morgan Kent, Ruben Bilan-Carroll, Sid Ellisdon, and Vittoria Ceretti are styled by Jane How in ‘Realismo Mágico’. Photographer Alasdair McLellan [IG] captures the realistic images of 21st century life, love and human interaction with a twist of reassuring fantasy for Vogue Espana November 2022.

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Ralph Lauren Polo Originals Fall 2022 Classics for Woke Humans by Richard Phibbs

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Ralph Lauren Polo Originals Fall 2022 Classics for Woke Humans by Richard Phibbs

A breeze is blowing through fashion collections and marketing as humans adjust to pre-pandemic life. Not that reality is faraway, mind you, or that a decade of streetwear’s dominance is over.

Coincidentally, posting images of the just launched on September 15 Polo Originals collection by Ralph Lauren comes on the heels of sharing incredibly-glamorous images of the spring 2023 glamorous Schiaparelli collection.

I can imagine critics calling the Ralph Lauren Polo Originals campaign a celebration of robber baron wealth. Photographer Richard Phibbs [IG] made harmonious artistry out of these images starring Hamid Onifade, Hugh Laughton-Scott, Kit Butler, Rishi Robin.

To me, I see a modern, honoring nod to traditions and classics — to wellmade clothes that are designed to last.

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Ralph Lauren Holiday 2021 Campaign by Liz Collins with Aya Jones, Nuri Son

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Ralph Lauren Holiday 2021 Campaign by Liz Collins with Aya Jones, Nuri Son

Models Aya Jones, Hamid Onifade, Jeenu Mahadevan, Nuri Son, and Ronja Furrer feel the snowflakes in the Ralph Lauren Holiday 2021 campaign. Michel Botbot styles the campaign, shot by Liz Collins [IG] with creative direction by Ralph Lauren’s Jack Becht.

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