Chu Wong in Marc Jacobs Lensed by Zhong Lin for W Magazine China Vol. 9
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Tory Burch FW 2024 Campaign, Lensed in Lisbon by Jamie Hawkesworth
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‘Experimental’ is not a word used over the last 20 years to describe designer Tory Burch [IG]. When she presented her Fall 2024 collection at the New York Public Library last February, a new adjective arose to describe Burch — one we love. The word was ‘daring’.
Vogue Runway summed up the Fall 2024 Tory Burch collection, writing: “Let’s just say she’s come a long way from the people-pleasing crystal embellished tunics and Reva flats that were her earliest successes.”
The Fall 2024 campaign photographed by Jamie Hawkesworth [IG] in Lisbon, Portugal plays with light and quiet joy. It captures Tory Burch’s new word — which is good — because fashion hammers the same words to death. We need some new words — in this case ‘sublime’.
Read MoreLouis Vuitton Handbag Lovers Once Again Learn About Women on the High Seas
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The Louis Vuitton Leather Goods Campaign Spring-Summer 2024 returns to the high seas with an extension of their Louis Vuitton Nautical Summer Capsule that focuses on Vuitton’s best handbags.
Lensed by Ethan James Green [IG] against the ancient backdrop of Mediterranean world waters, the campaign steps into AOC’s earlier Louis Vuitton Nautical campaign discussion of women in the world of Olympic sailing.
Today models Chu Wong, Ida Heiner and Sacha Quenby inspires a deeper question by AOC.
Did Women Sail in Ancient Waters?
Based on our best AI, Phoenician women were known to be skilled sailors who played a crucial role in the maritime trade network of the ancient world. These women were involved in various aspects of seafaring, including navigation, trading, and ship maintenance. Their expertise in sailing and trading helped establish Phoenicia as a dominant maritime power in the Mediterranean.
The scarcity of direct historical records makes it difficult to paint a complete picture, yet through the analysis of artifacts, writings by ancient historians, and mythological tales, we begin to see indications of women's participation.
Read MoreSailing to Paris 2024 Olympics with Louis Vuitton Nautical Summer Capsule, Crewed by Women
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Louis Vuitton is in Olympic Games Paris 2024 countdown, as a lead brand in LVMH’s role as a top sponsor of this summer’s games.
Dropping the new Louis Vuitton Nautical Capsule 2024 this weekend reminds us that some fashion trends truly possess heritage status — in the way that the Olympics are heritage.
Women, Sailing and the Olympics
The world has changed almost beyond recognition since the summer of 1924 — the last time Paris hosted the summer Olympics. One simple statistic grabs our attention immediately: 2954 men competed in the 1924 games and 135 women. AOC digs deep into women in competitive sailing a century ago.
Louis Vuitton's foray into the prestigious realm of sailing and its premier position in the LVMH sponsor umbrella of the Paris 2024 Summer Games spills next into Barcelona, where Louis Vuitton hosts in late August 2024 the America's Cup Challenger Selection Series. Hosting the event since 1983 and subsequently renamed the Louis Vuitton Cup, it culminates in the race for a new America’s Cup Winner.
Read MoreChu Wong, He Cong, Lina Zhang by Zhong Lin for W Magazine China Vol.5 2024
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Models Chu Wong, He Cong and Lina Zhang cover the January 2024 issue of W Magazine China. Austin Feng [IG] styles the trio for The Great Performances edition Vol.5, with creative direction by Cathy Dong.
Top-tier photographer Zhong Lin [IG] captures the three ‘major Chinese models’ in yet another example of the high aesthetic dominating China’s fashion media.
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Louis Vuitton Spreads a Contagious, Human Joy for the 2023-24 Holidays
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Louis Vuitton delivers smile-worthy holiday cheer in its first episode of a multi-segmented campaign lensed by Oliver Hadlee Pearch [IG] with video by Lope Serrano.
The Maison’s Mascot Vivienne and her friend Teddy arrive to explore all the Maison’s creations. As regulars, they might become treasured ornaments as the years go by — and we are eager to keep track of them.
These darling little creatures pop up everywhere in a distinct statement that whimsy is part of the holiday season and we are quietly encouraged to get “out of ourselves” and into the world of humanity.
Read MoreLouis Vuitton Cruise 2024 Campaign Delivers Modern Mermaids in Italy's Isola Bella
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British actor Emma Laird has attended multiple Louis Vuitton [IG] shows, including the women’s Cruise 2024 show, held on the picturesque island of Isola Bella in Italy.
The ‘Mayor of Kingstown’ star stepped into the lens of photographer Jamie Hawkesworth [IG]for the Louis Vuitton 2024 Cruise Collection campaign.
Laird joins models Chu Wong, Ida Heiner, Mica Argañaraz and Valentina Castro in the campaign ads styled by Florent Buonomano and Marie-Amélie Sauvé. Creative directors Charles Levai and Kevin Tekinel made a marvelous contribution to this campaign concept.
Read MorePaper Fashions for Model Chu Wong in Vogue Italia September 2023 by Dario Catellani
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Model Chu Wong poses ‘Spazia E Materia’ [‘Space and Matter’] a fashion story of shape and form — and also paper and frozen fashions that mimic luxury originals for Vogue Italia’s September 2023 issue.
Ally Macrae styles Chu Wong in replicas or originals from top luxury brands lensed by Dario Catellani.
Read MoreChu Wong and Katie Craven in 'Neutral Territory' by Pieter Hugo for Harper's Bazaar US
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