Tory Burch FW 2024 Campaign, Lensed in Lisbon by Jamie Hawkesworth
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‘Experimental’ is not a word used over the last 20 years to describe designer Tory Burch [IG]. When she presented her Fall 2024 collection at the New York Public Library last February, a new adjective arose to describe Burch — one we love. The word was ‘daring’.
Vogue Runway summed up the Fall 2024 Tory Burch collection, writing: “Let’s just say she’s come a long way from the people-pleasing crystal embellished tunics and Reva flats that were her earliest successes.”
The Fall 2024 campaign photographed by Jamie Hawkesworth [IG] in Lisbon, Portugal plays with light and quiet joy. It captures Tory Burch’s new word — which is good — because fashion hammers the same words to death. We need some new words — in this case ‘sublime’.
“I was thinking: ‘How do you make the everyday sublime,’” Burch said backstage in February. The new campaign seeks to capture the perfection of an ordinary fashion moment — and elevate it in images featuring models Chu Wong, Mona Tougaard and Vittoria Ceretti just soaking in the moment.
