Sporty & Rich x adidas Originals Capsule Pops into Le Bristol Paris with Malika el Maslouhi AOC Fashion

The Sporty & Rich brand has a habit of hanging out in the best hotels. Which is why the current Sporty & Rich x adidas Originals capsule collection popped into Le Bristol in Paris’ 8th arrondissement last week in time for the Paris Olympics.

Model Malika el Maslouhi models the sporting capsule in digital media and in-store materials.

Marketing and branding has tapped every aspect of food sourcing, including a flour mill and a chocolate factory in the hotel basement. This is important to know, when a Sporty & Rich x adidas Originals miche du pain arrives on one’s table in the relaxed brasserie. Or the famous Le Bristol door key for your room? Emily Oberg has left her mark there, too.

Interview Magazine called Emily Oberg the real Emily in Paris. With Sporty & Rich operating an office in France, Oberg has become the longest-staying guest at Château Voltaire on Rue Saint-Roch.

Emily Oberg reveals that her future business strategy is to do luxury in country clubs with restaurants inside. That luxury includes her food and drink products sold at the Sporty & Rich Wellness Club on SoHo’s Greene Street, in addition to Sporty & Rich clothes. And whatever products the entrepreneur wants to do next. Emily Oberg is one to watch.