Valentino previews its Pink PP advertising campaign for fall 2022, fronted by celebritiy friends of the house Zendaya and Sir Lewis Hamilton — who are literally drenched in pink, photographed by Michael Bailey Gates.

“One color, bold, strong, fluid, extravagant, one color to summarize everything I like in fashion and everything that I choose to represent: the liberation from the ordinary, a space to be oneself, a loud symbol for equality and love,” said Valentino’s creative director Pierpaolo Piccioli.