How Bella Hadid and adidas Are Making the SL72 Sneaker Summer's BFD

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How Bella Hadid and adidas Are Making the SL72 Sneaker Summer's BFD

Supermodel Bella Hadid’s latest street style moment sought to make the adidas SL72 sneaker summer-games supreme. Originally crafted for road runners, the SL72 was released in conjunction with the 1972 Olympic games back in the day, long before many AOC readers were born.

On Thursday, July 18, the American Jewish Committee spoke out against the campaign and called for Adidas to “address this egregious error.”

It makes far more sense to AOC that in a world of young people globally protesting in support of Palestine, and the SN 72 debut at the Munich Olympics that adidas — with or without Bella’s knowledge and cooperation — decided to turn up the global heat with this campaign.

AOC fears Adidas has bet that young people will rally around the shoe as a symbol of pro-Palestinian resistance, once Bella has been attacked by the Israeli press and numerous anti-semitism groups in America and Germany. How sad.

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Sailing to Paris 2024 Olympics with Louis Vuitton Nautical Summer Capsule, Crewed by Women

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Sailing to Paris 2024 Olympics with Louis Vuitton Nautical Summer Capsule, Crewed by Women

Louis Vuitton is in Olympic Games Paris 2024 countdown, as a lead brand in LVMH’s role as a top sponsor of this summer’s games.

Dropping the new Louis Vuitton Nautical Capsule 2024 this weekend reminds us that some fashion trends truly possess heritage status — in the way that the Olympics are heritage.

Women, Sailing and the Olympics

The world has changed almost beyond recognition since the summer of 1924 — the last time Paris hosted the summer Olympics. One simple statistic grabs our attention immediately: 2954 men competed in the 1924 games and 135 women. AOC digs deep into women in competitive sailing a century ago.

Louis Vuitton's foray into the prestigious realm of sailing and its premier position in the LVMH sponsor umbrella of the Paris 2024 Summer Games spills next into Barcelona, where Louis Vuitton hosts in late August 2024 the America's Cup Challenger Selection Series. Hosting the event since 1983 and subsequently renamed the Louis Vuitton Cup, it culminates in the race for a new America’s Cup Winner.

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