Sailing to Paris 2024 Olympics with Louis Vuitton Nautical Summer Capsule and Women Sailors AOC Fashion

Louis Vuitton is in Olympic Games Paris 2024 countdown, as a lead brand in LVMH’s role as a top sponsor of this summer’s games.

Dropping the new Louis Vuitton Nautical Capsule 2024 this weekend reminds us that some fashion trends truly possess heritage status — in the way that the Olympics are heritage.

Models Alvita Muza, Chu Wong, Daria Zolotova and Emm Arruda are styled by Marie-Amélie Sauvé in summer casual elegance lensed by Ethan James Green [IG] with creative direction by Florent Buonomano./ Hair by Damien Boissinot; makeup by Hiromi Ueda

In the world of heritage luxury and heritage fashion, Louis Vuitton, founded in 1954, has grand dame status, thanks to the vision of Bernard Arnault and Louis Vuitton Malletier, the brand’s founder.

The High Seas and Humanity

Anne is reminded that the development of boats, rafts and commercial water transit — humans on the high seas and not only on land — is a cornerstone of the evolution of human civilization.

The Olympics have existed as a symbol of peace and unity in the world, despite its infrequent political traumas and terrorist incidents. If humans are wired to fight each other for status and laurel crowns, let them do it in competitive sports and not war.

One worries about Paris 2024, however, given our current Israeli-Hamas war in Gaza.

Women, Sailing and the Olympics

The world has changed almost beyond recognition since the summer of 1924 — the last time Paris hosted the summer Olympics. One simple statistic grabs our attention immediately: 2954 men competed in the 1924 games and 135 women.

In 1948 the IOC decided that sailing events would only be open to men, a decision later reversed. In 1988, at the Seoul Olympics, women’s sailing became its own category at the Olympic Games. In 2016, sailing was one of the first Olympic sports to introduce a compulsory mixed-gender event called the Mixed Multihull.

Louis Vuitton and The Americas Cup

Louis Vuitton's foray into the prestigious realm of sailing and water sports and its premier position of sponsorship under the LVMH umbrella of the Paris 2024 Summer Games has left an indelible mark on the maritime competition landscape.

Its status is not new, however. This luxury brand has seamlessly merged the worlds of high fashion and high seas, particularly through its involvement in sponsoring the America's Cup Challenger Selection Series since 1983. The event was subsequently renamed the Louis Vuitton Cup and it culminates in the race for a new America’s Cup Winner.

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