Zara's Smashing 50th Anniversary 50 Models Campaign by Steven Meisel
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Zara Introduces World to Chinese Artist Fanglu Lin in Her First Commercial Project
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Zara Taps Chinese Artist Fanglu Lin in Her First Commercial Project
The commercial alliance covers women, men, kids and home categories and represents the first time the artist has affiliated herself in a commercial venture.
In these Zara campaign images, models Chu Wong and David Yang are lensed by Chris Rhodes [IG] in Yangshuo, Builin [China], considered among the most beautiful locations in China.
Gaia’s Influence Dominates Fanglu Lin’s Artistic Universe
Fanglu Lin is known for her commitment to preserving and reinterpreting traditional textile craftsmanship through the ‘female’ [‘feminist’] eye and goddesses, especially Gaia.
Honoring the Yunnan-based Bai Minority
Lin’s artwork, ‘SHE’ [2016], spotlighting the sewing traditions of women from the Yunnan-based Bai minority ethnic group in China, earned Fanglu Lin first prize and a €50,000 purse in the Loewe Foundation’s Craft Prize 2021.
Zara is firing on all cylinders with this 5-stars collaboration. Learn more about it and Fanglu Lin’s artistry.
Read MoreZara's China Drop Headed for Successful Weekly 5 Hr Show on Douyin
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Zara's China Drop Headed for Very Successful Weekly 5 Hr Show on Douyin
As Zara engages in a ferocious battle with low-price competitors Shein and Temu and is delivering heroic results, it wasn’t enough for the money guys on Wall Street. After a tiny miss against the projections of analysts, Zara lost 5% of its value in hours in early December. And it could have worse, with 5% a recovery number against an earlier 7-7.8% selloff.
Jeffries analysts told WSJ that the results were impressive and the miss was fractional, but investors are demanding results. Seriously! Meanwhile Shein is taking a beating these days and it could again delay their IPO [initial public offering].
Zara’s Footprint in China
As to Zara in China, the company has downsized from 570 stores in 2019 to just 192 as of Jan. 31, 2024. Zara argues that the post-pandemic sales channels have changed in significant ways — largely driven by technology and China’s passion for live shopping shows.
Notably, Zara’s five-hour long, weekly live-broadcasts on Douyin, TikTok's Chinese sister site, have helped boost Zara's sales since they launched in November, according to retail analytics firm EDITED.
"Zara's livestream approach built significant brand awareness in China," EDITED analyst Krista Corrigan advises.
Zara sold out of most sizes in 50% more products in China in the first three months of this year than in the same period of 2023, according to EDITED. Based on these statistics, Zara was correct in shrinking its store footprint to move in more tech-friendly directions, driven by young Zara shoppers.
Read MoreZara X Stefano Pilati Fall 2024 Campaign with Gisele Bundchen by Steven Meisel
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Paris Fashion Week took a moment last week to toast Zara’s [IG] high-praise-worthy collaboration with designer Stefano Pilati [IG]
Announced officially in this old-school ad campaign with supermodel Gisele Bundchen and Pilati, lensed by Steven Meisel [IG], the hotly-anticipated Zara collection drops on October 3, 2024.
The fusion of Pilati’s forward-thinking design sensibilities and Gisele’s timeless elegance results in pieces that are both sophisticated and wearable. At the heart of the collection are structured blazers, emphasizing sharp, clean lines that are both powerful and feminine.
Read MoreVivienne Rohner in Zara Spring 2024 Beachwear Drops Anchor in Palma De Mallorca
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Top model Vivienne Rohner docks in Palma De Mallorca, Spain, luxuriating in warm waters lapping over the capital city of the Balearic Islands in Spain. Rohner is styled by Katie Burnett in Zara’s new Spring 2024 beachwear arrivals, lensed by Carlijn Jacobs.
Read MoreZara Spring 2024 Studio Collection Campaign by Steven Meisel and Fabien Baron
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Zara [IG] drops its Studio Collection twice a year, with today’s Spring 2024 drop called Rêveries.
Real-world models include Fei Fei Sun, Nyawurh Chuol, rising model Rosalieke Fuchs and Vivienne Rohner. Are they pondering Betty Friedan’s life-changing book ‘The Feminine Mystique’ [1963] — but are not quite ready to tackle the deeply philosophical and life-unsettling Simone de Bouveoir treatise ‘The Second Sex’ [1949]?
Steven Meisel [IG] shoots the quartet in rich, mid-century midtones, sheerish blouses, cardigans and pencil skirts, complemented by interior furniture in sensual hues and slowly-increasing sunlight.
Read MoreVivienne Rohner Polished Modern Tailoring for Zara January 2024
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Top Zara model Vivienne Rohner poses in sleek, neutral-colors separates for the brand’s January 2024 drop, lensed by Hanna Tveite [IG].
Minor Anti-Zara, Atelier The Jacket Blowback
Stopping by Zara’s [IG], AOC notes that the FREE PALESTINE forces continue to punish the brand for allegations that it capitalized on Palestinian suffering with its recent Atelier campaign.
Reuters reports that Inditex posted a 32.5% increase in net profit to $4.42 billion, for the nine-months to end-October, 2023. In the six weeks ending Dec. 11, Inditex posted a 14% increase in holiday sales.
Read MoreZara Ad Reminds Me: Christians, Jews, Muslims All Believe in Weeping Angels
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Jackets Without a Good Fit
Zara has removed this controversial advertising campaign from the front page of its website after pro-Palestine activists called for an international boycott of the retailer.
Inditex, the company that owns Zara, said on Monday that the photos were taken in September 2023, before the current war erupted between Hamas and Israel. The creative brief was approved in July — which makes sense to AOC.
However alert to perceptions gone wrong, I myself was in the process of writing about my night at the Louvre in Paris 20 years ago, marveling over the jazz-evening setup with the statuary in seeming disarray, strewn like these images but with blue strobe lights for extra effect.
Only when I went to Zara’s IG did I realize that something was very wrong with the campaign.
Read MoreFuturism and AI Meet Ancient Practices in 2024 Spa-Style Self-Care Trends
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Futurism and AI Meet Ancient Practices in 2024 Spa-Style Self-Care Trends
The latest trends in spa treatments or relaxing getaways bring a host of scientific and technology innovations very different from spa visits past.
Technology and Science Meet Ancient Traditions
In the near future, spas are expected to embrace artificial intelligence [AI] and virtual reality [VR] to create immersive and personalized wellness journeys.
Virtual reality is set to transform the spa landscape. By transporting guests into serene virtual environments, VR experiences can enhance relaxation and provide an escape from everyday stresses. More exciting, VR can transport us back in time, so that we might join our human ancestors in community based rituals, for example.
Read MoreZara Studio FW 2023 Night Glamour Drops October 5, Lensed by Steven Meisel
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Zara Studio [IG] channels Tom-Ford style, high-voltage glamour in a new Fall-Winter 2023 campaign with plenty of elegance and sex appeal.
We have well-executed model twinning from Angelina Kendall, Annemary Aderibigbe, Awar Odhiang, Ida Heiner and Nyawuhr Chuol and Sacha Quenby. / Hair by Guido Palau; makeup by Pat McGrath
Photographer Steven Meisel [IG] captures the black riches, sophisticated, night-scene fashion styled by Karl Templer with creative direction by Fabien Baron.
Read MoreZara Creates THIRTEEN PIECES for Self-Discerning, Arts-Loving Women
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Zara creates a capsule collection THIRTEEN PIECES, designed for the woman who owns her own identity. These are timeless pieces that avoid any type of frill and act as a backdrop for the woman, whose elegance and attitude position her center stage.
Supermodel Rianne van Rompaey and Spanish actor Angela Molina, now 67, are the two protagonists in the campaign, shot by Mario Sorrenti [IG] with creative direction and styling by Elodie David-Touboul./ Hair by Kalle Eklund; makeup by Petros Petrohilos; set design by Mathilde Vallantin Dulac
Molina becomes the oldest model Zara has used to date.
Read MoreZara Dazzles In Summer's Sequined Mermaid Fashion Lensed by Carlijn Jacobs
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Zara taps into fashion’s summer 2023 love of mermaid-inspired style, bathing model Alex Consani in sequins. Perhaps Zara used the new plant-based sequins [hope springs eternal and Zara is trying hard to be more sustainable], because glitter and sequins ending up in our oceans, lakes and rivers is a significant challenge for fish.
AOC’s friend, photographer Carlijn Jacobs [IG] is the photographer on the new Zara “we love mermaids in sequins” social media campaign.
Let me have Lulu do her Squarespace AI magic on sequins, because protecting our fish is important.
AOC’s friend, photographer Carlijn Jacobs [IG] is the photographer on the new Zara “we love mermaids in sequins” social media campaign.
Read MoreOur Brains Love Swimming, So Grab a New Zara Swimsuit and Take the Plunge in June
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Our Brains Love Swimming, So Grab a New Zara Swimsuit and Take the Plunge in June
Zara drops another swimwear capsule, this time a June 2023 collection modeled by Steffi Cook, shot by Kate Bellm [IG]./ Hair by Karim Belghiran; makeup by Jose Carlos Gonzalez
Your Body and Brain Love Swimming
Swimming is often considered one of the best exercises for the body, but did you know that it can also have major benefits for the brain? Research has shown that swimming can positively impact various aspects of the brain, including cognitive function, memory, and even mood.
Firstly, swimming is known to stimulate the growth of new brain cells, a process known as neurogenesis. This is especially important as we age, as the creation of new brain cells slows down over time. Swimming can help boost this process, especially in the hippocampus, an area of the brain responsible for memory and learning.
Read MoreAngelina Kendall Spotlights Zara 2023 Hot Weather Linen Drop by Daniel Jackson
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Daniel Jackson [IG] captures Angelina Kendall in a new Zara campaign, shot [presumably] in Marrakech with a big focus on linen — a favorite summer fabric. Note that some of these items are a linen/cotton blend.
In a September 2022 Financial Times article on Zara parent Inditex, CEO Oscar García confirmed that the company continues to source “long-haul” basics from Asia, while manufacturing its quick-response production of fashion items at factories in Spain and Portugal as well as sites close to Europe in Turkey and Morocco.
Certified 100% European Grown Linen
European-grown linen is a natural fiber that does not require irrigation. It is grown without using genetically modified seeds and avoids synthetic pesticides and fertilizers. It is produced in Western Europe according to the EUROPEAN FLAX® standard of the Alliance for European Flax and Hemp.
Read MoreMica Arganaraz in Zara Summer 2023 Happy Mood Tropical Color and Print Bath
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Spanish brand Zara taps Mica Arganaraz in their latest Summer 2023 Holiday story — a profusion of tropical fauna and flora captured by fashion photographer Sofia Malamute [IG]. /Hair by Mustafa Yanaz; makeup by Susie Sobol
Vibrant colors such as lime green and magenta deliver a dopamine dressing jolt in key pieces that include majority linen, earth-friendly vaca and hot-weather essentials.
Ancient Egyptians and Greeks recognized the healing power of color therapy as a form of medicine, attributing specific color energies to body wellness.
Read MoreZara Studio's 'Spirited Romance' S/S 2023 Campaign Imagines Women in Solidarity
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A‘Spirited Romance’ swept through global cyberspace this week, as Zara Studio launched its S/S 2023 Campaign. The limited-edition, top tier of Zara’s spring offering inspires a spiritual pause on sleepless nights and digital frenzy.
Do you still remember the smell of fresh grass? Did you ever eat clover? How about just lying on on a blanket and seeing a sky so beautiful, it seems impossible that a climate emergency is at hand?
Models Annemary Aderbrigbe, Ava Christian, He Cong and Ida Heiner are the spring muses lensed by Steven Meisel. Frequent collaborator Fabien Baron acts as creative director in a moment where fashion swings back to sensual elegance and beautiful clothes, styled here by another Meisel-Baron collaborator Karl Templer.
There will always be contrived fashion around us, but the trend to clothes that we wear as honest pleasure — as opposed to them wearing us as artifice, an IG photo op and to feed some designer’s ego is real.
Read MoreZara Presents Spring 2023 Makeup Trends with Sasha Pivovarova by Carlijn Jacobs
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Zara’s [IG] commitment to sophisticated marketing delivers a beauty story that does as much for Zara fashion as for Zara Spring 2023 makeup trends.
Makeup artist Sam Visser brings sky and earth tones to top model Sasha Pivovarova’s smoky aquamarine and peacock blue eyes and sandy-neutrals face. The visual undercurrent is not only bold but complex, as the setting sun on the horizon drenches water, waves and Sasha in increasingly inky darkness.
There is female mystery in Carlijn Jocobs’ [IG] images, with Sasha rising from the ocean depths as a full-dressed, boss lady sea goddess styled by Imruh Asha. Sasha’s blonde hair bob by Mustafa Yanaz co-exists with her ivory head-helmet bathing cap.
Read MoreAnja Rubik's Utilitarian, Tailored-Neutrals Sensuality for Zara Woman January 2023
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Supermodel Anja Rubik is the perfect woman to remind us that visible sensuality in fashion is making a comeback, even at Zara [IG].
Tapping into utilitarian and manly silhouettes, tailoring strikes a perfect balance in neutral colors cargo pants, jumpsuits, bustiers, crop tops and sexy-heels slides.
The look is dazzling and easily adopted by Zara Woman femmes worldwide.
Read MoreAmar, Ella, Luca, and Maty by Robin Galiegue for Zara Beauty Winter 2022.23
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Models Amar Akway, Ella McCutcheon, Luca Biggs and Maty Drazek take a silvery winter spotlight, styled by Suzanne Koller in glimmering modern tones of marine blue. Sam Visser [IG]creates a softly-dramatic makeup tableau that also taps marine blue for a nod to eccentric artistry punctuated with rose, silver, and black.
The shimmering festive vision is yet another nod to Zara — this time Zara Beauty Winter 2022.23, lensed by Robin Galiegue [IG].
Read MoreAssa and Ugbad Make Black Magic Zara Style Lensed by Luis Alberto Rodriguez
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