Zara Ad Reminds Me: Christians, Jews, Muslims All Believe in Weeping Angels

Zara Ad Reminds Me: Christians, Jews, Muslims All Believe in Weeping Angels AOC Fashion

Jackets Without a Good Fit

Zara has removed this controversial advertising campaign from the front page of its website after pro-Palestine activists called for an international boycott of the retailer.

Inditex, the company that owns Zara, said on Monday that the photos were taken in September 2023, before the current war erupted between Hamas and Israel. The creative brief was approved in July — which makes sense to AOC.

In AOC’s experience, it would be impossible that an important Holiday 2023 delivery from Zara’s marketing group would have been shot after the October 7, 2023 Hamas terrorist attack on Israel’s Kfa Aza kibbutz and the Re'im music festival — followed by Israel’s seemingly unchecked retribution on Palestinian territory and Palestinian civilians in its pursuit of members of Hamas.

Weeping for Both Israel and Palestine, Anne Did Not Make the Connection

However alert to perceptions gone wrong, I myself was in the process of writing about my night at the Louvre in Paris 20 years ago, marveling over the jazz-evening setup with the statuary in seeming disarray, strewn like these images but with blue strobe lights for extra effect.

I couldn’t believe the creative experience at such a prestigious museum. Never forgetting the crazy statues evening, my love of Paris only grew in stature. That was my mental connection with these images and the story trajectory I was writing before going to Zara’s IG and seeing Palestinian hate mail everywhere.

I know the creative team on this campaign, and my concern is that events like this one light big fires. Therefore, we’re not using there names or faces.

Melanie Elturk, chief executive of fashion brand Haute Hijab, who we’ve covered on AOC, was furious when she saw the new campaign.

"This is sick. What kind of sick, twisted and sadistic images am I looking at?"

Ms. Elturk probably would have been put straight through to a highest-echelon office at Zara or Inditex with her complaints, but she has no obligation to do that in today’s volatile, violent world.

Instagram influencers Dr Noor Amra and Dr Hina Cheema, shared images of the Zara campaign in a joint post, writing:

"We have all seen the devastating images of shrouded bodies coming out of Gaza ... It’s clearly a deliberate mock to Palestinians. They know exactly what they are doing.”