Zara Spring 2024 Studio Collection Campaign by Steven Meisel and Fabien Baron AOC Fashion

Zara [IG] drops its Studio Collection twice a year, with today’s Spring 2024 drop called Rêveries. The only major omission in the model lineup is Christina Hendricks dropping in from ‘Mad Men’ to celebrate the new campaign heavy on proper dame looks.

Real-world models include Fei Fei Sun, Nyawurh Chuol, rising model Rosalieke Fuchs and Vivienne Rohner. Are they pondering Betty Friedan’s life-changing book ‘The Feminine Mystique’ [1963] — but are not quite ready to tackle the deeply philosophical and life-unsettling Simone de Bouveoir treatise ‘The Second Sex’ [1949]?

Steven Meisel [IG] shoots the quartet in rich, mid-century midtones, sheerish blouses, cardigans and pencil skirts, complemented by interior furniture in sensual hues and slowly-increasing sunlight.

Add Karl Templer on styling and Mary Howard on set design. Fabien Baron [IG] is creative director and filmmaker in an award-worthy film