W Magazine China’s [IG] June 2024 icon issue shares a fantastic fashion story featuring the ‘Margiela Artisanal’ 2024 couture collection starring model He Cong lensed by Zhong Lin. W also makes high-impact points in their commentary about creativity.

Creative Directors Examined

For the second time this week, my own brain has been interrupted externally with the reinforcement of thoughts already playing out here on AOC.

In preparing this W Magazine China fashion story over the course of two months, six sets of haute couture fashion traveled across the seas. The magazine “exclusively” documented this fashion moment, along with its fascinating behind-the-scenes story.