Prada 2024 Chinese New Year Campaign by Leslie Zhang at Prada Rong Zhai

Prada 2024 Chinese New Year Campaign by Leslie Zhang at Prada Rong Zhai

Prada’s new advertising campaign for the 2024 Chinese New Year celebrates the Year of the Dragon. Photographer Leslie Zhang [IG] captures the images at the Prada-restored Rong Zhai cultural center in Shanghai.

The 2024 Lunar New Year campaign stars supermodel and actor Du Juan and Zhao Lei, the face of Yang Fudong’s film ‘First Spring’, currently on show at the Pradasphere II exhibition in Shanghai.

Power of the Dragon

According to ancient Chinese mythology the dragon is closely linked to the creation and origin of the Chinese nation.

One prominent myth tells the story of the Dragon Kings, who were powerful and influential deities in Chinese mythology. According to this myth, the Dragon Kings were responsible for controlling the waters, including rivers, seas, and rainfall, and were revered as protectors of the land.

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Du Juan Covers ELLE China July 2023, Birthing Poetic Beauty Lensed by Charles Guo

Du Juan Covers ELLE China July 2023, Birthing Poetic Beauty Lensed by Charles Guo

Du Juan, the Chinese actor, model and brand ambassador is now a prominent figure in the entertainment industry, becoming a symbol of China's growing influence in the global film landscape.

Du Juan covers the July 2023 issue of ELLE China, in ‘The Birth of Beauty’, lensed by Charles Guo Puyuan [IG] with styling by Cloe Dong.

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Liu Song Captures Du Juan's 'Steely Resolve' in Vogue China February 2022 Cover Story

Liu Song Captures Du Juan's 'Steely Resolve' in Vogue China February 2022 Cover Story

Shanghai born and raised, Chinese super star actor and model Du Juan graces the February 2022 cover of Vogue China. Du Juan gives a subtle nod to the Beijing 2022 Olympics Winter games launching Friday, February 4. The games will be held across three times zones in Beijing, Yanqing and Zhangjiakou.

This cover is Du Juan’s 17th for Vogue China, where she again evokes “her signature elegant exterior with an underlying steely resolve.”

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Du Juan Covers ELLE Singapore in Luxury Looks Lensed by Yu Cong

Du Juan Covers ELLE Singapore in Luxury Looks Lensed by Yu Cong

Chinese actor, model, ballet dancer and brand ambassador Du Juan covers the September 2020 issue of ELLE Singapore. Du wears Bottega Veneta, Gucci, Simone Rocha, Valentino and more lensed by Yu Cong. / Hair by Bon Fan Zhang; Xin Miao

Du Juan Covers Harper's Bazaar China March 2020 Lensed by Fan Xin

Du Juan Covers Harper's Bazaar China March 2020 Lensed by Fan Xin

Chinese actor Du Juan covers the March 2020 issue of Harper’s Bazaar China, posing in Miu Miu for the cover shot. Jessica Jiang styles Du Juan sleek elegance with plenty of puffed-up shoulders for images by Fan Xin. / Makeup by Xin Miao; hair by Xiao Tian Xu

Leslie Zhang Captures Valentino Reds for Vogue China February 2020

Leslie Zhang Captures Valentino Reds for Vogue China February 2020

Leslie Zhang creates a vivid impression of ‘Diverse Beauty’, in an all-Valentino extravaganza styled by Yuhang Yao. Models include Du Juan, He Cong, Lina Zhang, Pan Haowen and Tang He center stage for the February 2020 issue of Vogue China. / Hair by Bon Fan Zhang; makeup by Yooyo Keong Ming

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