The ‘Prada Days of Summer 2025 Campaign’ Finds Wisdom in Calm Waters

The  ‘Prada Days of Summer 2025 Campaign’ Finds Wisdom in Calm Waters

The ‘Prada Days of Summer 2025 Campaign’ Finds Wisdom in Calm Waters

Prada [IG] releases its ‘Prada Days of Summer 2025 Campaign’ lensed by Oliver Hadlee Pearch [IG] with creative direction by Ferdinando Verderi and designers Miuccia Prada and Raf Simons.

Prada is known for being one of fashion world’s most intellectual brands.

Pearch’s calm waters are distinctive in the summer campaign images. Of course, AOC turns to the lessons of history to consider not only the waters, but also the faces of the campaign traveling in small boats.

The symbolism and mythology of calm waters have been the source of contemplation and meaning across all continents and religions in the history of humankind.

A Lesson from Icarus for Elon Musk

In the Greek myth Icarus likely saw his reflection in the calm waters of the sea — as he plunged to his death. Ignoring the advice of Daedalus that he not fly too close to the sun — or his wings would become dysfunctional as the wax holding them together melted — Icarus could not resist separating himself from the rest of humanity as a sun god.

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Prada 2024 Chinese New Year Campaign by Leslie Zhang at Prada Rong Zhai

Prada 2024 Chinese New Year Campaign by Leslie Zhang at Prada Rong Zhai

Prada’s new advertising campaign for the 2024 Chinese New Year celebrates the Year of the Dragon. Photographer Leslie Zhang [IG] captures the images at the Prada-restored Rong Zhai cultural center in Shanghai.

The 2024 Lunar New Year campaign stars supermodel and actor Du Juan and Zhao Lei, the face of Yang Fudong’s film ‘First Spring’, currently on show at the Pradasphere II exhibition in Shanghai.

Power of the Dragon

According to ancient Chinese mythology the dragon is closely linked to the creation and origin of the Chinese nation.

One prominent myth tells the story of the Dragon Kings, who were powerful and influential deities in Chinese mythology. According to this myth, the Dragon Kings were responsible for controlling the waters, including rivers, seas, and rainfall, and were revered as protectors of the land.

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Miuccia Prada Talks 30 Years of Miu Miu with Kendall Jenner on Display for W Magazine

Miuccia Prada Talks 30 Years of Miu Miu with Kendall Jenner on Display for W Magazine

Supermodel Kendall Jenner wears Miu Miu favorites styled by Max Pearmain and Miuccia Prada in this fashion story lensed by Alasdair McLellan [IG].

Read W Magazine for all the vintage Miu Miu fashions and also an interview with Eric Wilson titled “Miuccia Prada Talks 30 Years of Miu Miu, Her Greatest Experiment.”

Mrs. Prada is troubled with the idea of presenting post-pandemic fashion as a form of “escapism or entertainment during difficult times”.

“I really don’t like this idea that ‘Fashion is a dream,’ ” Prada says. “First of all, if I have a dream, I want to achieve it, so it’s an objective or a direction. Something that has a strange beauty of who-knows-what-it-is, I really detest.”

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