Liu Wen joins Prada ambassadors Bella Hadid, Damson Idris and Louis Partridge in fronting the growing trend of ‘urban beaches’ in global cities worldwide. David Sims [IG] photographs the campaign with creative direction by Ferdinando Verderi.
AOC doubts that Prada is prompting an intellectual discussion on ‘cool roofs’ as a highly-effective way to reduce summer heat and energy consumption. But if any luxury brand wants to advocate for that inquiry, Mrs. Prada and Prada co-creative director Raf Simons are at the head of the pack.
Miuccia Prada ‘Titan’
Miuccia Prada was first on the global TIME 100 list in 2005; she returned to the list in 2025, recognized as a ‘Titan’ for influencing fashion, identity and culture. Anne is optimistic that finally we have found a word — ‘titan’ — that fashion and culture writers are using sparingly and only for those who deserve the title by accomplishment and not hype. Fantastic!
AOC’s first reaction to these Prada holiday, model-focused images has nothing to do with buying gifts for friends and family this holiday season.
Prada and the Future of Humanity
Anne’s response was focused on a deeply-felt anxiety that she would feel so much better if Prada Group owned Starlink, X and SpaceX — rather than Elon Musk. The ‘l’enfant terrible’ with a massive daddy complex can keep Tesla.
“The constantly forward-thinking ethos of Prada for humanity has broadened to his desire of adventure and to brave new horizons: space,” Lorenzo Bertelli, Prada Group marketing director, stated with the announcement that Prada is partnering with Texas-based Axiom Space to design the lunar space suits for the hopefully-glorious 2025 Artemis III mission. [Anne’s non-quoted words.]
Prada’s FW23 ad campaign “In conversation with a flower” explores the dominant relationship that humans have with flowers and with nature generally. Ferdinando Verderi provides creative direction, with styling by Olivier Rizzo and photography by Willy Vanderperre.
These unique flowers interact with five actors - Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright and Li Xian - “a roster of cinematic idols reflecting Prada’s long-standing relationship with cinema as an expression of cultural ideas and ideals.”
American actor Diana Silvers and British actor Damson Idris celebrate A Simple Gesture: PRADA Holiday 2022 Collection with a new campaign focused on the unopened Prada gift box. Moving to the top level of the campaign, we acknowledge the unique Prada aesthetic whether in luxe fashion pieces for women and men, games, homewares and — of course — the handbag.
David Sims [IG] photographs the campaign, with creative direction by Ferdinando Verderi [IG].
Photographer David Sims [IG] captures the Prada Fall 2022 campaign for both men’s and women’s collections. The luxury Italian house’s Fall/Winter 2022 campaigns pair with intention a still-life of an object with each model/talent. The chosen totem has deeply personal meaning and relevance to the individual Prada protagonists in the campaign collages.
