Diana Silvers, Damson Idris in A Simple Gesture: PRADA Holiday 2022 Collection by David Sims

American actor Diana Silvers and British actor Damson Idris celebrate A Simple Gesture: PRADA Holiday 2022 Collection with a new campaign focused on the unopened Prada gift box. Moving to the top level of the campaign, we acknowledge the unique Prada aesthetic whether in luxe fashion pieces for women and men, games, homewares and — of course — the handbag.

David Sims [IG] photographs the campaign, with creative direction by Ferdinando Verderi [IG]. Only Prada can convince us that we treasure “the anticipation of an unopened box, the revelation in its unpacking, the joy of giving, and the thrill of receiving” equally.

Not featured in the holiday campaign is Prada’s exciting launch of its new fine jewelry collection, a campaign also created by David Sims and Ferdinando Verderi. Prada Launches Fully Recycled Eternal Gold Collection with Aura Blockchain Certification AOC Jewelry News