Before she became one of the world’s most successful supermodels, Claudia Schiffer [IG] was often compared to Brigitte Bardot early in her modeling career. It was photographer Ellen von Unwerth in a 1989 shoot for Elle Germany who described Claudia as a "healthy German girl with a stunning smile" and compared her to Bardot.

This comparison was particularly strong in Paris, where Schiffer was well-received, particularly by designer Karl Lagerfeld. We know the remarkable life that followed for this supermodel.

Since taking over as creative director in 2023, Chemena Kamali has reenergized Chloé’s sunny identity, and now she’s unveiling her initial high summer capsule line, titled Chloé à la Plage.

The high summer collection debuted today, May 7th, at Chloé stores, on Chloé.com, and shortly in dedicated summer pop-up shops at popular vacation spots like Saint-Tropez, Capri, and Monte Carlo.

Kamali noted that Schiffer “has always epitomized the cross-generational femininity that is emblematic of Chloé.”

It was photographer David Sims [IG] who had the pleasure of bringing the designer’s words to life in the hyper-feminine capsule styled by Elodie David Touboul. / Hair by Paul Hanlon; makeup by Lucia Pieroni

“Meeting Claudia for the first time was captivating; her natural charm and genuineness stood out. Her reflective nature, assertiveness, and liberated spirit are truly motivational. To me, summer signifies a sensation and a recollection of liberation, joy, and luminosity – and Claudia effortlessly personifies this emotional summer connection filled with warmth and closeness,” Kamali expressed.

The capsule's title is a tribute to Éric Rohmer, a filmmaker known for the French New Wave, whose works include “A Summer’s Tale” from 1996 and “Pauline at the Beach” from 1983.

Kamali described the capsule, which features light dresses and blouses, as a nod to Rohmer’s visual style and his investigations of sensual experiences, capturing the essence and allure of the summer season.

Beachwear lines and summertime resort stores have become a key focus for European luxury brands. AOC would say “let the goodtimes roll”, but . . . you know the drill.