Flower Power Takes Charge in Prada AW 2023 Campaign by Willy Vanderperre

Flower Power Takes Charge in Prada AW 2023 Campaign by Willy Vanderperre AOC Fashion

Prada’s FW23 ad campaign “In conversation with a flower” explores the dominant relationship that humans have with flowers and with nature generally. Ferdinando Verderi provides creative direction, with styling by Olivier Rizzo.

These surreal images by Willy Vanderperre [IG] put humans and flowers on an equal footing with each other, upsizing flowers until they take on their own, otherworldly persona and emotions — leaving the entire cast of actors and flowers to deal with each other eyeball to eyeball.

These unique flowers interact with five actors - Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright and Li Xian - “a roster of cinematic idols reflecting Prada’s long-standing relationship with cinema as an expression of cultural ideas and ideals.”

Set to Massive Attack’s darkly cool trip-hop classic “Angel,” the short film explores the question: “What is their view of the sensate nature of these phantasmagoric plants?”