Tyler Mitchell Shoots Ralph Lauren Pre-Fall 2025 Campaign | AOC Talks Values
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The Spring 2025 Ralph Lauren Campaign Is One Young Americans Can Trust
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The Spring 2025 Ralph Lauren Campaign Is One Young Americans Can Trust
Last September, New York Fashion Week Spring/Summer 2025 opened in a rather surprising location, casually called the East End by New Yorkers.
It was a quintessential Ralph Lauren experience — an ultimate, middle class guy makes good, American experience. They are in short supply these days, but Ralph Lauren should start a young mens academy for today’s young men so impacted by him.
In Virginia, Ralph Is the Man
After the disappointing 2024 presidential election in America, I cast my focus to work with young men in Virginia, who had voted for Trump. The group can be mixed, but it must have young male Trump voters.
For those young men — Latino, Black and White — Ralph Lauren is their hero. A mix of college men and young business owners, they stunned me with their breath of knowledge about marketing. They also know Louis Vuitton inside out, and Pharrell’s role there.
Read MoreRalph Lauren Vintage Collection in Family Style 004 Winter 2024/25 by Bob Jugger
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Ralph Lauren Vintage Collection in Family Style 004 Winter 2024/2025 by Bob Jugger
Family Style magazine’s approach to content is the cultivation of a quarterly dinner party involving voices and creative personalities in food, fashion and culture.
Designer Ralph Lauren has long been at the center of this still escalating trend of branded dinner parties. Polo Bar, Ralph Lauren’s first New York City restaurant, opened a few steps east of his company’s flagship store at Fifth Avenue and 55th Street a decade ago.
In late December 2024, AOC noted that Moncler’s Italian billionaire CEO Remo Ruffini expressed great admiration for all that Ralph Lauren has achieved with graciousness and style. Ruffini called out Ralph's Coffee, the café attached to the flagship on the corner of Old Bond Street and Burlington Gardens.
Polo Ralph Lauren’s FW 2024 Campaign celebrated ‘Ralph’s New York’ in an emotional and heartfelt way. The campaign featured items from the growing Ralph Lauren Vintage Collection.
Today, these Ralph Lauren Vintage Collection pieces have made their way to Family Style Magazine 004 Winter 2024/2025.
New York-born stylist and storyteller Edward Bowleg III collaborates with photographer Bob Jugger [IG] in ‘Always and Forever’, presenting the Ralph Lauren Vintage Collection
Read MorePolo Ralph Lauren FW 2024 'Ralph's New York' Campaign by Lachlan Bailey
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Polo Ralph Lauren [IG] returns to home base for its Fall 2024 campaign. New York is the city that launched Ralph and his men’s ties, made by Beau Brummell, in 1967. Menswear followed shortly, launched in 1968.
New York City is deeply embedded in Ralph Lauren’s brand DNA.
All of these sentiments and many more infuse the new Polo Ralph Lauren campaign lensed by Lachlan Bailey [IG], with film produced by Jacob Sutton.
Ralph Lauren Vintage
The campaign also includes items from the Ralph Lauren Vintage Collection, available for the first time in September 2024 on its e-commerce site and in select stores around the world.
Read MorePre-Fall 2024 Lauren Ralph Lauren Campaign and 1st Quarter RL Financials
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Ralph Lauren and all its subbrands from Lauren Ralph Lauren to Polo Ralph Lauren love life in horse country. In this new Pre-Fall 2024 Lauren Ralph Lauren campaign with models Blanca Padilla, Alicia Burke and more, western-inspired, polo club glamour takes the limelight.
Read MoreRalph Lauren Collection Spring 2024 with Felice Nova Noordhoff, Maty Fall and Sui He +
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Ralph Lauren Collection Spring 2024 releases key images on Instagram and Ralph Lauren online, presumably with a print campaign to follow. Models in the first release include Adele Aldighieri, Bruno Tenorio, Felice Nova Noordhoff, Maty Fall and Sui He are lensed by Carter Berg [IG].
Whatever you think of this bold Ralph Lauren design formula, it’s working in the corporate financial statements.
Excellent Holiday 2023 Performance at Ralph Lauren
Ralph Lauren reported its third quarter sales — which include holiday 2023 — on February 8, 2024. The results put Ralph Lauren in LVMH territory, with their organic revenue growth of 10%, and not Kering Group, who reported a 5% holiday sales decrease.
Read MoreCora, Blanca and Georgina Chase a Lauren Ralph Lauren Jamaica Resort 2024 Breeze
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Lauren Ralph Lauren is chasing a Palm Beach breeze or going further south to the Ralph Lauren home High Rock in Jamaica. Set on the highest point of the Round Hill resort which consists of a small hotel and 29 villas on a peninsula, it’s a place of total serenity for Ralph and Ricky and their expanding family.
Models Cora Emmanuel, Blanca Padilla and Georgina Burke are born to embrace the Ralph Lauren spirit. This collection and more treasures coming are revealed on the Lauren Ralph Lauren IG. And if you want to armchair travel to High Rock, Ralph is waiting your arrival.
Read MorePolo Ralph Lauren Holiday Spirit 2023 Lensed by Steven Pan with Vivienne Rohner
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Top model Vivienne Rohner joins colleagues Cherokee Jack, Christine Munezero, Joshua Seth and Juhyung Kang in a Polo Ralph Lauren Holiday 2023 celebration. Meryl Griffith and Michel Botbol style Polo’s mix of urbane, relaxed glam and casual style pedigree, lensed by Steven Pan [IG].
Read MoreRalph Lauren Holiday 2023 Campaign Asks Us to Dream Again and to Share Love
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Ralph Lauren Collection and Ralph Lauren Purple releases its Holiday 2023 campaign with a focus on sophistication and ‘heart’.
Models include Akon Changkou, Caroline Trentini, Felice Nova Noordhoff, Juhyung Kang and Charles Oduro lensed by Steven Pan [IG].
Ralph Lauren is forever family and community-focused, saying “The holidays hold a certain sort of magic that can’t be captured—only felt within your heart. It is a season of warmth, reflection, and comfort that inspires you to dream of the best things in life and share them with people you love.”
Read MorePolo Ralph Lauren Women Campaign Fall 2023 Lensed by Annemarieke Van Drimmelen
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These Polo Ralph Lauren Women Campaign 2023 images are a complement to our earlier Polo Ralph Lauren Men Fall 2023 Campaign post, shot by Richard Phibbs at the famous Goodwood Motor Circuit racetrack, located in the English countryside around West Sussex.
AOC believes that Annemarieke Van Drimmelen [IG] shot the women’s campaign.
Read MorePolo Ralph Lauren Fall 2023 Campaign by Richard Phibbs | AOC on Color Barriers in Education
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As an American — and long before I launched Anne of Carversville in 2007 — Ralph Lauren represented the American dream to me. Lauren has successfully woven America’s stories into the very fabric of his brand, creating a unique narrative like no other American designer.
Today, an older, wiser, and a more empathetic Ralph Lauren stands at the crossroads of American democracy. In the same moment, I am pouring over the details of American history on a daily basis and grabbing every creative opportunity to talk about them.
When you put Polo Ralph Lauren together with Richard Phibbs [IG] as photographer, Anne’s day is derailed as I decide what to write. Poor Phibbs. He always inspires deep thinking at AOC.
AOC totally supports taking some liberties with campaign visuals, but I also sense an obligation for AOC to share facts of history along the way. Ralph Lauren has mastered this art of visual inclusivity and Richard Phibbs has some of the keenest instincts I know about when taking this path of “how history could have been if only there were more of us and fewer of them.”
Read MoreRalph Lauren's 2023 US Open Collection Is Courtside August 28 in Queens/NYC
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Ralph Lauren’s 2023 US Open collection is courtside on Monday, August 28 thru Sunday September 10 at the USTA Billie Jean King National Tennis Center in Queens, New York.
Skirts and/or Shorts for the Ball Crew
Ball girls made their debut at the US Open in 1977, an encouraging factoid until you learn that ball girls first ‘worked Wimbledon’ in 1920.
Ah yes. It’s a long road to women’s emancipation, even when you’re chasing balls around the tennis court in a grand slam event.
AOC finds the French much more emancipated for women than America these days. But the French Open didn’t get ball girls until 1984; and the Australian Open was also in the early 1980s.
Ralph Lauren, Team USA and the Road to Paris 2024
AOC expects LVMH to help deliver another spectacle for the ages, as a premium partner of the Paris 2024 Olympic and Paralympic Games.
I’m not sure how they will top the June 20, 2023 Pharrell Williams debut for Louis Vuitton Men — a night that rocked Paris with sounds of ‘Joy’.
Ralph Lauren will again be outfitting Team USA for the Paris 2024 games— giving us two global citizens companies, who share Anne of Carversville’s values.
Read MoreRalph Lauren Details Global Citizenship and Sustainability Initiatives
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For Ralph Lauren’s exciting achievements in committing to the Cradle to Cradle Certified Gold Cashmere Sweater, coupled with other significant achievements in sustainable materials and products, Ralph Lauren earned a prime spot on Fast Company’s 2023 Top 10 list of the most 540 most innovative companies in North America, across all sectors.
Ralph Lauren redesigned its signature cashmere sweaters to receive certification from Cradle to Cradle, a nonprofit that helped the company meet C2C’s standards for using safe materials, employing fair labor practices, and enabling the garment to be recycled into a new one.
The full 2023 Ralph Lauren Global Citizenship & Sustainability Report and ESG Supplement are available for download on the Company’s website. AOC is reading the report and feels compelled to cite more calls-to-action for the Ralph Lauren Corporation beyond the press release.
The support by Ralph Lauren brands of HBCUs and especially Morehouse and Spelman Colleges continues at an accelerated level. Equally impressive is an accelerated commitment to indigenous communities in America. Of all the severely-impacted humans who have been part of the glorious American experiment, indigenous peoples have experienced the dark side of American excellence and high standards.
Read MoreJoan Smalls and Lily Aldridge in Lauren Ralph Lauren Share a Summer 2023 Beauty Bloom Summer
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We meet up with good friends Joan Smalls and Lily Aldridge for another summer season for the Lauren Ralph Lauren brand. The top models are in seaside, getaway mode wearing Ralph’s summer garden florals and classic beach stripes.
The colors are rich and topical fuscias and turquoise, anchored against a black ground. Lauren Ralph Lauren rarely seeks to grab our attention with style gimmicks. Instead beauty reigns supreme, and it’s the lovely vibe between Joan and Lily that represents the women we want to be.
Read MoreCherokee Jack for Polo Ralph Lauren Spring 2023 Country Workwear by Sharif Hamza
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Rising [star] model Cherokee Jack appears in Polo Ralph Lauren ads, lensed by Sharif Hamza [IG]. The country clothes include denim, workshirts and timeless outerwear — “made to be worn and made to last.”
Some or all of the collection are produced in partnership with The New Denim Project an innovative textile group based in Guatemala.
Finely crafted from upcycled materials, this denim collection is designed to reduce the use of virgin cotton by incorporating cloth scraps into new yarns and fabrics.
Read MoreShalom Harlow Stars in Ralph Lauren Holiday 2022 Campaign by Alasdair McLellan
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Ralph Lauren celebrates the holidays with ‘The Gift of Togetherness’, a collection of glamorous humans starring Shalom Harlow. Add to the cast Amane Taniguchi, Andreea Diaconu, Coralie Jean-Francois, Dae Na, Daryl Dismond, Ella Rattigan, Hamid Onifadé, Jeenu Mahadevan, Lulu Tenney, James Turlington, Lucky Blue Smith, Mariam de Vinzelle, Sacha Quenby, Simon Nessman, and Tyson Beckford.
Meryl Griffith & Michel Botbol act as stylists the Ralph Lauren Holiday 2022 Campaign | The Gift of Togetherness with video shot by Gordon von Steiner and images by Alasdair McLellan./ Hair by Akki Shirakawa; makeup by Sally Branka
Read MoreRalph Lauren Polo Originals Fall 2022 Classics for Woke Humans by Richard Phibbs
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A breeze is blowing through fashion collections and marketing as humans adjust to pre-pandemic life. Not that reality is faraway, mind you, or that a decade of streetwear’s dominance is over.
Coincidentally, posting images of the just launched on September 15 Polo Originals collection by Ralph Lauren comes on the heels of sharing incredibly-glamorous images of the spring 2023 glamorous Schiaparelli collection.
I can imagine critics calling the Ralph Lauren Polo Originals campaign a celebration of robber baron wealth. Photographer Richard Phibbs [IG] made harmonious artistry out of these images starring Hamid Onifade, Hugh Laughton-Scott, Kit Butler, Rishi Robin.
To me, I see a modern, honoring nod to traditions and classics — to wellmade clothes that are designed to last.
Read MoreRalph Lauren Purple Fall 2022 Campaign with Grace Elizabeth, Lina Zhang, Malika Louback
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Ralph Lauren [IG] shares images from its Fall 2022 campaign for both Ralph Lauren and — predominantly — Ralph Lauren Purple, with models Grace Elizabeth, Jeenu Mahadevan, Lina Zhang, Lulu Tenney, Malika Louback, Quinn Mora, Stan Taylor and Thatcher Thornton.
Photographer Bon Duke [IG] shoots the campaign, with still from the campaign video shared after the main images. AOC will share the main campaign imagery from Ralph Lauren, which is much more glamorous, art deco-inspired elegance.
Read MorePolo Ralph Lauren Fall 2022 Campaign Lensed by Alasdair McLellan | A Human Touch
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