Ralph Lauren Collection Spring 2024 with Felice Nova Noordhoff, Maty Fall and Sui He + AOC Fashion

Ralph Lauren Collection Spring 2024 releases key images on Instagram and Ralph Lauren online, presumably with a print campaign to follow. Models in the first release include Adele Aldighieri, Bruno Tenorio, Felice Nova Noordhoff, Maty Fall and Sui He are lensed by Carter Berg [IG].

Unadulterated Spring Glam

These images showcase one of the most glamorous spring statements Ralph has made about obvious luxury, sophisticated clothes that aren’t sedate. Clearly, Ralph’s 2019 Jazz Age vibe was still singing in his design DNA.

I’m reminded of Loro Piana CEO Damien Bertrand saying that his brand is not about quiet luxury. In fact, he hates the term when applied to Loro.

Returning to Ralph Lauren, the fact that this gold lame-rich segment of his Spring 2024 show is the centerpiece for his spring campaign suggests that his clients also are in a mood for a bit of flashy spring elegance. It’s American and also South American, with a strong hit of Miami vice.

Excellent Holiday 2023 Performance at Ralph Lauren

Ralph Lauren reported its third quarter sales — which include holiday 2023 — on February 8, 2024. For all the brands faltering with global customers allegedly pulling back on spending, Ralph Lauren’s Oct-Dec 2023 financial performance was excellent.

Ralph Lauren’s results put him in LVMH territory, with their organic revenue growth of 10%, and not Kering Group, who reported a 5% holiday sales decrease.