Pre-Fall 2024 Lauren Ralph Lauren Campaign and 1st Quarter RL Financials
/ Anne EnkePre-Fall 2024 Lauren Ralph Lauren Campaign and 1st Quarter RL Financials AOC Fashion
Ralph Lauren and all its subbrands from Lauren Ralph Lauren to Polo Ralph Lauren love life in horse country. In this new Pre-Fall 2024 Lauren Ralph Lauren campaign with models Blanca Padilla, Alicia Burke and more, western-inspired, polo club glamour takes the limelight.
Humanist Values Dominate at Ralph Lauren
To his great credit the Ralph Lauren company has remolded itself into a more humanist collection of brands by observing cultural signals and also being willing to subject itself to negative critiques from outsiders, over a decade ago.
Denim and the overall design DNA of western and spectator styles keep the Ralph Lauren empire grounded in a lack of design pretension.
In 2022, the Ralph Lauren company introduced Ralph Lauren Presents Its Updated Strategic Growth Plan, ‘Next Great Chapter: Accelerate’ plan for the future. The company's strategy has it focusing on elevating the brand, driving core products and winning in key cities, while also building on its tech base.