Victoria's Secret's 'Dream Lingerie' 2024 Campaign Stop on Its Reinvention Journey

Victoria's Secret 'Dream Lingerie' 2024 Campaign with Behati, Candice, Devyn, Mayowa & Taylor AOC Fashion

A quintet of Victoria’s Secret models past and present come together for the Victoria’s Secret ‘Dream Lingerie’ 2024 Campaign. The beauty lineup includes Behati Prinsloo, Candice Swanepoel, Devyn Garcia, Mayowa Nicholas and Taylor Hill. / Hair by Cyndia Harvey; makeup by Lauren Parsons; set design by Andy Hillman

The Victoria’s Secret ‘Dream Lingerie’ 2024 Campaign is shot at Longleat House, located in Wiltshire, England.

Emmanuelle Alt styles this campaign, and I find her to be a stabilizing force for the brand. This is not Alt’s first campaign, and I assume that she will be involved in the return of the VS Fashion Show this fall.

For a professional who joined the Victoria’s Secret business at a 187 store count and stayed a decade as fashion director, head of product development and originally a merchant developing a home store concept, these gorgeous images by Angelo Pennetta [IG] take me into the past.

Certainly, if one is trying to return Victoria’s Secret to its original glory, this is one way to do it. The business has tried everything else in its reinvention journey.