Victoria's Secret's 'Dream Lingerie' 2024 Campaign Stop on Its Reinvention Journey

Victoria's Secret's 'Dream Lingerie' 2024 Campaign Stop on Its Reinvention Journey

A quintet of Victoria’s Secret models past and present come together for the Victoria’s Secret ‘Dream Lingerie’ 2024 Campaign. The beauty lineup includes Behati Prinsloo, Candice Swanepoel, Devyn Garcia, Mayowa Nicholas and Taylor Hill. / Hair by Cyndia Harvey; makeup by Lauren Parsons; set design by Andy Hillman

For a professional who joined the Victoria’s Secret business at a 187 store count and stayed a decade as fashion director, head of product development and originally a merchant developing a home store concept, these gorgeous images by Angelo Pennetta [IG] take me into the past.

Certainly, if one is trying to return Victoria’s Secret to its original glory, this is one way to do it. The business has tried everything else in its reinvention journey.

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Devyn, Doutzen, Imaan, Lily, Mayowa: New Body by Victoria 2024 Campaign

Devyn, Doutzen, Imaan, Lily, Mayowa: New Body by Victoria 2024 Campaign

Models Devyn Garcia, Doutzen Kroes, Imaan Hammam, Lily Aldridge and Mayowa Nicholas invite us into Victoria’s Secret 7.0, or whatever version we’on at this point. Anne is totally lost.

It’s great, though to see such a high-quality cast assembled on behalf of the new Body by Victoria 2024 Campaign.[IG] Photographer Mikael Jansson [IG] captures the quintet, styled by Camilla Nickerson. / Makeup by Mark Carrasquillo; hair by James Pecis

We don’t know the annual results for VS, which had another very tough year in revenue and profitability in 2023. Those results will become public on March 7, 2024.

It seemes that the global fashion show documentary did not fare particularly well, as VS chief executive Martin Waters said — speaking about a list of VS actions to reinvigorate the entire business, not only the renewed 2023 fashion show: “Despite everyone’s best endeavours, it’s not been enough to carry the day.”

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Banana Republic Winter 2023/24 Campaign Taps Josh Olins

Banana Republic Winter 2023/24 Campaign Taps Josh Olins

Banana Republic [IG] gathers models Mayowa Nicholas, Roberto Sipos, and Suvi Riggs Koponen for their winter 2023 campaign.

Shot in Norway by Josh Olins [IG] with creative direction by Remi Paringaux and Ryan Spacey, the campaign acknowledges — not only the majesty of nature — but indirectly, its fragility.

Banana Republic is introducing new cashmere items connected to this campaign, including this Caro Lightweight Cashmere Cardigan [website] in 12 colors.

Refusing to promote cashmere without clarity on its sourcing standards as verified by outside agencies, Anne of Carversville notes that Banana Republic cashmere is part of an initiative called The Good Cashmere Standard (GCS).

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Mayowa Nicholas' Refined Holiday Elegance for ELLE UK by Ronan McKenzie

Mayowa Nicholas' Refined Holiday Elegance for ELLE UK by Ronan McKenzie

Nigerian model Mayowa Nicholas covers the November 2023 issue of ELLE UK [IG], styled by Tess Herbert in a festive preview of modern-woman holiday dressing in a fashion story ‘Light and Shade’.

Photographer Ronan McKenzie [IG] captures Mayowa’s sophisticated elegance from Alaia, Alexander McQueen, Celine, Courreges, Dolce & Gabbana, Fendi, Ferragamo, Issey Miyake, Marni, Michael Kors, Miu Miu, Prada, London-based Selasi, Y/Project and more./ Hair by Batiseol Gomis, makeup by Joey Choy

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Victoria's Secret Valentine's Day 2023 Campaign with Adut, Bella, Imaan, Paloma, Valentina

Victoria's Secret Valentine's Day 2023 Campaign with Adut, Bella, Imaan, Paloma, Valentina

Top models Adut Akech, Bella Hadid, Candice Huffine, Devyn Garcia, Imaan Hammam, Jill Kortleve, Mayowa Nicholas, Paloma Elsesser, Taylor Hill, Valentina Sampaio star in Victoria’s Secret Valentine’s Day 2023 campaign.

Gabriella Karefa Johnson styles the shoot, with Camille Summers-Valli [IG] directing the 30-second 2023 V-Day Shop spot.

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Mayowa Nicholas' Rich Street Style in Vogue Mexico + Latin America by Germain Chauveau

Mayowa Nicholas' Rich Street Style in Vogue Mexico + Latin America by Germain Chauveau

Nigerian model Mayowa Nicholas brings savvy street style to the pages of Vogue Mexico & Latin America’s October 2022 issue. Celia Azoulay creates a brand mix from Annakiki, Brandon Maxwell, Chanel, Dior, Isabel Marant, Louis Vuitton, R13, Schiaparelli, Vaquera, Versace, Vaquera and more, lensed by Germain Chauveau [IG].

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Victoria's Secret Dream Angels Summer 2022 'Fresh Jams' Lingerie and Swimwear

Victoria's Secret Dream Angels Summer 2022 'Fresh Jams' Lingerie and Swimwear

Victoria’s Secret is determined to get us out of life’s doldrums in America. When life gives you lemons, VS gives us fruit-punch Dream Angels Summer 2022 lingerie and swimwear in a huge range of band sizes 30-40 & cups A-G. Now THAT, my friends, is a VS Fresh Jams size range that is a lingerie lover’s dream come true.

Zesty lemons and flowers are embroidered on many of the pieces — and they are scrumptious! Really beautiful, VS. Good work.

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Abby, Imaan, Mayowa, Paloma Put Victoria's Secret Very Sexy Summer on Blast

Abby, Imaan, Mayowa, Paloma Put Victoria's Secret Very Sexy Summer on Blast

Victoria’s Secret puts its Very Sexy summer 2022 lingerie and swimwear message on blast with models Abby Champion, Imaan Hammam, Mayowa Nicholas and Paloma Elsesser carrying the sexy women torch in the new ‘Hits of Summer 2022’ Campaign.

The VS Very Sexy message is ‘Let’s Talk About Lift, Baby”.

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Mayowa Nicholas Takes Flight in '60s Woman Style for ELLE US September 2021

Mayowa Nicholas Takes Flight in '60s Woman Style for ELLE US September 2021

Nigerian born, rising star model Mayowa Nicholas the beginning of air travel in ‘Mayowa Nicholas Takes Flight’, an ELLE US fashion story channeling the retro chic style of ‘60s-influenced tailored silhouettes. and women on the move as part of the second wave of feminism.

Women’s wings spread as far as Afghanistan and Sudan, with a universal view of women escaping patriarchal influences and tribal customs. Images from these countries are incomprehensible to process mentally against today’s international political landscape.

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Mayowa Nicholas in 'Feel the Force' by Inez and Vinoodh for British Vogue July 2021

Mayowa Nicholas in 'Feel the Force' by Inez and Vinoodh for British Vogue July 2021

Nigerian beauty Mayowa Nicholas adds to a powerful, woman-centric July issue that is running laps around other Vogues. Malala Yousafzai, Apple’s CEO Tim Cook — Malala’s mentor and media partner, Edie Campbell and now this gorgeous fashion story with Mayowa Nicholas.

Phyllis Posnick styles Nicholas in ‘Feel The Force’, lensed by Inez & Vinoodh.

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The V Time Magazine Travels the World for Fall 2020's Best Coats by Chris Colls

The V Time Magazine Travels the World for Fall 2020's Best Coats by Chris Colls

Aryeh Lappin styled fashion’s big-name faces Adesuwa Aighewi, Alexandra Agoston, Edita Vilkeviciute, Guinevere van Seenus, Parker van Noord, Malgosia Bela, Mayowa Nicholas and Yasmin Wijnaldum in fall coats from Celine by Hedi Slimane, Emporio Armani, Etro, Fendi, Giorgio Armani, Givenchy, Salvatore Ferragamo and Tom Ford.

Photographer Chris Colls is behind the lens. The quarantine didn’t stop him but he invented quite a little production unit shipped around the world.

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With LVMH-Tiffany Marriage Solid, Will "Diamonds and Gold" Really Be "Our Favorite Things?"

Craig McDean Tiffany Co Holiday 2020 (4).jpg

With LVMH-Tiffany Marriage Solid, Will "Diamonds and Gold" Really Be "Our Favorite Things"

Tiffany & Co releases its Holiday 2020 campaign days after reaching a final agreement with LVMH and chairman Bernard Arnault to join the luxury market kingpin’s family. Patti Wilson styles a model quintet including Binx Walton, Cameron Russell, Freja Beha Erichsen, Julia Nobis, and Mayowa Nicholas.

Craig McDean is behind the lens making festive images in support of Tiffany’s pronouncement: “Diamonds and gold, bracelets and rings, these are our favorite things.”

Lachlan Bailey Captures Calvin Klein FW 2020 | Linh Peters New CMO

Lachlan Bailey Captures Calvin Klein FW 2020 | Linh Peters New CMO

Top models Kendall Jenner, Mayowa Nicholas and Rebecca Leigh Longendyke bring Calvin Klein’s Fall 2020 campaign to downtown LA. Lachlan Bailey captures the trio, styled by George Cortina in Calvin Klein’s at ease, yet sophisticated modern woman dressing. / Hair by Shay Ashua; makeup by Carrasquillo

Linh Peters New Calvin Klein CMO

The $9 billion Calvin Klein brand announced today that former Starbucks vice president Linh Peters will become global chief marketing officer for Calvin Klein, effective Nov. 2.

Peters will lead all aspects of Calvin Klein’s consumer organization with a focus on developing the Calvin Klein brand experience, product marketing and data-driven innovation, reports WWD. In addition to her extensive career at Starbucks, Linh Peters held senior positions at Ultra Beauty and Target.

Linh Peters New CMO Calvin Klein Nov. 2.jpg

Mayowa Nicholas' 'Blue Mood' by Txema Yeste for Harper's Bazaar US March 2020

Mayowa Nicholas' 'Blue Mood' by Txema Yeste for Harper's Bazaar US March 2020

Nigerian beauty Mayowa Nicholas is styled by Joanna Hillman in ‘Blue Is the Color of the Moment’, a fashion story lensed by photographer Txema Yeste for Harper’s Bazaar US March 2020 issue./ Hair by Joey George; makeup by Tyron Machhausen

Mikail Jansson Flashes Vibrant Colors City Gang for WSJ Magazine March 2020

Mikail Jansson Flashes Vibrant Colors City Gang for WSJ Magazine March 2020

Models Adonis Bosso, Adut Akech, Ayobami Okekunle, Fatou Jobe, Hamid Onifade, Kyla Ramsey, and Mayowa Nicholas are styled by Lisa Jarvis in vibrant images by Mikael Jansson for WSJ Magazine March 2020.