Devyn, Doutzen, Imaan, Lily, Mayowa: New Body by Victoria 2024 Campaign AOC Body

Models Devyn Garcia, Doutzen Kroes, Imaan Hammam, Lily Aldridge and Mayowa Nicholas invite us into Victoria’s Secret 7.0, or whatever version we’on at this point. Anne is totally lost.

It’s great, though to see such a high-quality cast assembled on behalf of the new Body by Victoria 2024 Campaign.[IG] Photographer Mikael Jansson [IG] captures the quintet, styled by Camilla Nickerson. / Makeup by Mark Carrasquillo; hair by James Pecis

For people who don’t follow my alma mater as closely as I do, Victoria’s Secret has done another about face — although we don’t really know what is a word salad anymore, and what is high-value strategic thinking from this once great lingerie brand.

We also don’t yet know the annual results for VS, which had another very tough year in revenue and profitability. Those results will become public on March 7, 2024.

Victoria’s Secret brand president Greg Unis expressed an enlightened view of the situation last October, making the grand pronouncement that Anne has written 100x in the last eight years. “Sexiness can be inclusive,” Unis expressed to press and financial journalists. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on.”

It seemes that the global fashion show documentary did not fare particularly well, as VS chief executive Martin Waters said — speaking about a list of VS actions to reinvigorate the entire business, not only the renewed 2023 fashion show: “Despite everyone’s best endeavours, it’s not been enough to carry the day.”

To reaffirm, we have not one negative word to say about this campaign for Body by Victoria’s new Invisible Lift technology and campaign. The entire campaign staff are A-listers, and so is the imagery. Fingers-crossed.