Anthropologie 'I Love Antro NYC' Fall 2024 Campaign with Barbara, Devyn, Taylor AOC Fashion

If the 2024 US presidential campaign hadn’t been uprooted in the last month, the Anthropologie campaign ‘I Love Antro NYC’ would still be on point. It plays on the historic ‘I Love New York’ campaign, introduced by Milton Glaser in 1977.

In this case, models Barbara Palvin, Devyn Garcia, Taylor Hill and scads of New York dogs share an everyday romp around the city.

Photographer Yulia Gorbachenko [IG] is behind the lens, helping Anthropologie continue its winning streak into the fall 2024 season. Anthropologie’s Kyla Flax styles the shoot with creative direction by Chief Creative Officer Jisoo Kang. / Hair by Jonathan De Francesco; makeup by Frank B

Anthropologie and Free People Driving Urban Outfitters Growth

At a top level, URBN retail sales rose 5.8% in first quarter fiscal 2025 [2024 calendar actual], with same-store [comp] sales at 4.6%. Comp growth of 17.1% at Free People and 10.4% at Anthropologie masked the challenges at Urban Outfitters itself. Subscription brand Nuuly also posted strong growth.

Brands With Heart Evoke Emotional Connection

Anthropologie’s brand and store experience have always appealed to our hearts, selling clothes that carried love into our closets. Now — for the first time in AOC’s memory — there is a massive wild card entering the advertising and marketing space.

It’s centered on Democratic presidential candidate Kamala Harris and her running mate ‘Coach’ Tim Walz. It speaks to joy, love and an overwhelming connection to our best-selves as voters and as the American people.