Massimo Dutti's 'Sul Mare' Getaway Clothes Are Using More Planet-Loving Fabrics AOC Fashion

Massimo Dutti shares its summer getaway collection “Sul Mare” with a focus on surface interest fabrics like raffia and crochet and angular cuts. The sophisticated collection modeled by Nikki McGuire is heavy with a rough elegance vibe through its use of natural fabrics including linen.

Styled by Delphine Danhier, the collection is photographed by Misha Taylor [IG], who captures the watery tie-dye prints and classic stripes.

The use of plenty of raffia in accessories drives the total sustainability grade higher in this capsule. What is frustrating for us — but probably also Massimo Dutti itself — a specific fabric category is not locked down. Cotton is a better example than linen, but we started with linen and will stay with linen.

Focus on Linen

Linen is both linen as we know it [which is better than most fabrics] but also 100% European grown linen. This linen is grown without artificial watering and no GMO seeds and defoliants are used. It is produced in Western Europe and complies with the EUROPEAN FLAX® standard of the European Confederation of Flax and Hemp (CELC). Also this item is made in Portugal.

Calling Out Ramie

Massimo Dutti is also using ramie, an eco friendly fabric and the highly sustainable fiber, that is airy and beautiful. Ramie is made from the stalks of flowers and plants and is a chic vegan silk alternative or very lightweight linen which is lighter and airier, while obviously tailoring well. The duster or dress above image is made of ramie.

Actually, I just did a ramie search on MD, and all these items are made with the fiber. It appears that most or all of the Massimo Dutti ramie products are also made in Portugal, which has a better chance of eco-friendly dye processes and positive worker welfare.

Based on finding ramie and seeing its extensive use, AOC will go back to start and change our report card — no thanks to Massimo Dutti’s product descriptions. This is not a case of grade inflation, but rather good news. ~ Anne