Prada Reopens in East Hampton, NY As Summer Luxury Rentals Market Cools

Prada Reopens in East Hampton, NY As Summer Luxury Rentals Market Cools AOC Eye

With the opening of Prada’s East Hampton newly-redesigned store at 2 Newtown Lane, the summer 2023 luxury brands offering is nearly set.

Prada opened the 1600 square foot store in July 2022 with green and white cabana stripes and not today’s blue and white. The Italian luxury brand will drop product exclusive to the Hamptons, where this is their only store.

In the world of post-COVID summer rentals, the overheated market appears to have cooled. The number of rentals has expanded as demand has fallen.