Tod's Emerging Talent 'Italian Diaries' Campaign for Gommino Driving Shoe
/Tod's Emerging Talent 'Italian Diaries' Campaign for Gommino Driving Shoe AOC Fashion
Tod’s unveils Italian Diaries, a campaign that honors the brand’s legendary Gommino driving shoe, embraced by five emerging talents with rich artistic backgrounds: actress and singer Ella Bleu Travolta, musician Lennon Gallagher, writer and director Stella Banderas, model and artist Roberto Rossellini, and singer and actor Leo Gassmann.
Set at Villa Talamo amidst the stunning, ancient Tuscan scenery, photographer Oliver Hadlee Pearch [IG], shoots the campaign in black and white, while the Gomminos breakout in full-color images on social media and the Tod’s website.
Drawing from a modernized view of Tod’s historical roots, the Italian Diaries campaign emphasizes the Italian way of life and heritage as a dynamic and transformative power.
Celebrating the Italian Experience and Tod’s Core Values
Featuring its characteristic rubber pebble sole, the Gommino comes in suede or calf leather, offered in the brand’s signature natural tones as well as bold shades like yellow, light blue, and orange, infusing a modern energy into a classic design.
As a symbol of Italian culture and craftsmanship, one that represents Tod’s expertise and attention to small details, the luxury brand is part of a larger renaissance of the Italian story, one that AOC is studying in great detail.
How do we create cultures that thrive for centuries — even with an egotistical madman at the wheel and democratic ideals thrown to the curb? We’re about to find out. It’s not as if Italy — and the rest of Europe also — haven’t been down this road before.