Tod's Pre-Spring 2023 Campaign with Anna Ewers and Nora Attal by Karim Sadli
/Tod’s [IG] Pre-Spring 2023 campaign brings together two couples — 1) Anna Ewers and Joshua Seth and 2) Nora Attal and Valentin Caron on a journey through the sun-kissed atmospheres of Southern Italy captured by Karim Sadli [IG] . A typical Apulian Masseria perfectly frames the Pre-Spring 2023 collection, bringing together the four models on their getaway.
Read MoreItalian Power Trio Moncler Genius, Palm Angels & Tod's Roar Into Miami Holiday 2022
/A triumvirate of Moncler Genius, Palm Angels and Tod’s drops a blowout bomb of Italian fashion world creativity just in time for the 2022 holidays.
Italian Prime Minister Giorgia Meloni rails against the EU, mass immigration and “LGBT lobbies”, saying her respect for Mussolini should not be feared.
Like Kanye West’s adoration of Hitler, Meloni ‘s fascist crush should be feared. Mum is never the word on AOC. Never!
The Moncler Genius, Palm Angels and Tod’s mashup has dropped us into ‘90s Miami hedonism with supermodel Naomi Campbell lensed by Quil Lemons [IG]
Read MoreMaty Fall, Rebecca Leigh Longendyke by Karim Sadli in Tod's Fall 2022 Campaign
/Tod’s shares its FW 2022 Campaign with models Ludwig Wilsdorff, Maty Fall, Rebecca Leigh Longendyke, and Takfarines Bengana, and brand ambassadors Shishi Liu and Xiao Zhan. Photographers Karim Sadli [IG] Trunk Xu [IG} shoot the ensemble with creative direction by Charles Levai and Kevin Tekinel and styling by Charlotte Collet. Toby Knott directs the video.
Read MoreTod's Delists from Italian Stock Exchange Short-Term Investors Demands
/After 22 years, Tod’s Della Valle family want to delist Tod’s Group from the Italian Stock Exchange, offering stockholders a premium on their shares to essentially take their profits and go home — so that Tod’s can manage its business affairs with a more brand-building, longterm-success strategy.
“Brothers Diego and Andrea Della Valle control 63.64 percent of Tod’s shares. Delphine S.A.S. under the LVMH Moët Hennessy Louis Vuitton Group will remain in the Tod’s capital with its current 10 percent stake,” writes WWD.
Read MoreDapper Dan X TOD's Lensed by Johan Sandberg for Dapper Dan Magazine SS 2022
/Models Bert de Roeck and Irene Guarenas take a modern, light-hearted approach to Italian luxury brand TOD’s, an old-school name in the process of a major revamp this is working. Teaming up with the spring/summer 2022 issue of Dapper Dan Magazine [IG] is brilliant for both parties.
Photographer Johan Sandberg [IG] captures the fashion story advertorial. AOC loves fresh-approach revivals that are working, so fingers are crossed for Tod’s. And Dapper Dan is GOOD for Tod’s, in a way that certain bigger names are not.
Read MoreTod's Post First 2021 Increase in Six Years Under Designer Walter Chiapponi
/Tod's Books 40% Revenue Increase in 2021 under Creative Director Walter Chiapponi AOC Fashion
Italian luxury brand Tod’s defied financial analysts forecasts, booking a 40% increase in revenues to 883.8 million euros ($997 million) in 2021. This was the first increase in sales since 2015, boosted by strong fourth-quarter growth in Europe and the United States. This good news catches our attention because major sales increases in the luxury market aren’t being driven by Europe.
Walter Chiapponi at Tod’s
Analysts haven’t yet credited Tod’s creative director Walter Chiapponi for the sales performance, but the topic should be front and center in Tod’s talk. The Italian luxury market veteran — who showed his first collection for the House in February 2020 for fall/winter 2020 — is Tod’s first creative director to be responsible for men’s and women’s fashion as well as leather goods.
“I think it’s a matter of maturity,” the soft-spoken designer told the press about his Tod’s arrival. “When you’ve been creative in a very extreme way for so long, you want to do something more grounded, more elegant, more sophisticated. I’m in my 40s, and now I really detest seeing [fashion] that gets old in a few weeks.”
Tod’s Pre-Fall 2022 Lookbook
Walter Chiapponi’s pre-fall 2022 lookbook caught AOC’s eye. Model Kathie Lam is styled by Margherita Moro, then lensed by Anton Gottlob [IG]. / Hair by Massimo Gamba; makeup by Tanja Friscic
Chiapponi described his Tod’s assignment as one of updating traditional Italian casualwear with what he calls “a dirtier, more modern take on bon ton.” Tod’s gains an inner wild child and a bit of edge without disrupting their core identity of bourgeois propriety.
The new creative director supports strongly Tod’s commitment to responsible sustainability practices. Beyond using certified organic fabrics, Chiapponi presented “a new furry texture, lining an oversized sweatshirt/bomber hybrid. Made with a yarn woven from the upper and fluffier part of the fleece of the sheep, which is not harmed when shearing, it was extra-soft to the touch.” via Vogue