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Sporty & Rich Arrives for Just in Time for Holidays at Carlyle Hotel New York City

In this November 2024 drop, The Carlyle New York [IG], a Rosewood Hotel, joins Oetker Collection hotels Le Bristol Paris and Hotel du Cap-Eden-Roc in Antibes, France in launching a custom collaboration with this truly impressive, big-wings brand-potential business Sporty & Rich [IG], founded by Emily Oberg.

In June 2024, Sporty & Rich collaborated with select Rosewood Asaya spas including the Rosewood São Paolo.

In an interview with Glossy in August 2023, Oberg pegged S&R’s revenue at $30 million with a goal of $200 million.

We think it’s much higher, with branding and product synergies that share much in common with SKIMS.

Emily Oberg is not Kim Kardashian, for sure. But she compensates for some of the name-recognition deficit with these rock-solid, prestige hotel alliances that can open new doors and rain money with reorders and fresh collaborations for years.

One can easily argue that Emily Oberg has aligned herself with “old money” hotels — and golf courses in the future — that have many stories to share about the lives of the world’s global elites.