Loro Piana Holiday 2025 Campaign in Swiss Alps

Styled by Aleksandra Woroniecka, the campaign welcomes returning Loro Piana photographer Annemarieke Van Drimmelen [IG], who shot the campaign at the Grand Chalet, vacation home of the renowned painter Balthus.

Built in 1754 in the heart of the Swiss Alps, in a place called Rossinière, the former hotel is a Swiss heritage site and one of the largest wooden structures in Europe.

Today, it is the home and studio of Balthus’ daughter Harumi Klossowska de Rola and her family. More than a mere residence, it is where heritage, art, and savoir-vivre are in constant conversation between generations.