Loro Piana Holiday 2025 Campaign Shot at Grand Chalet in the Swiss Alps

Loro Piana Holiday 2025 Campaign Shot at Grand Chalet in the Swiss Alps AOC Fashion

The Loro Piana [IG] Holiday 2025 Campaign, styled by Aleksandra Woroniecka, welcomes returning Loro Piana photographer Annemarieke Van Drimmelen [IG]. The Amsterdam native, born to Dutch parents in Australia, brings a soft warmth and intimacy to luxurious campaign photographs centered on models Aivita Mūze, Awar Odhiang, Elias Monstrey, Mathilda Gvarliani, Penelope Ternes and Yoesry Detre.

The Loro Piana Holiday 2025 Campaign celebrates the renowned painter Balthus, arriving at his former vacation home, the Grand Chalet. Built in 1754 in the heart of the Swiss Alps, in a place called Rossinière, the former hotel is a Swiss heritage site and one of the largest wooden structures in Europe.

Today, it is the home and studio of Balthus’ daughter Harumi Klossowska de Rola and her family. More than a mere residence, it is where heritage, art, and savoir-vivre are in constant conversation between generations.