Coco Beach 2026 Campaign and the Inert Power of the Mycelium Man

Matthieu Blazy’s Chanel is in high gear, manifesting clarity of vision, intention, artistry and modernity expressed in the Coco Beach 2026 Campaign.

Creative director Sheila Single [IG] and photographer Julien Martinez Leclerc [IG] deliver an atypical summer campaign that is driven by graphic composition and precise placement.

Blazy’s women are so on the move — much like Coco Chanel herself or Chanel’s fabulous CEO Leena Nair — that being suspended in stillness, lying motionless on black sand — they are out-of-predicted behavior mode.

AOC’s Mycelium Man outsmarts us with a hard stop. I know; I know. Here she goes again with the mushrooms. Get used to it.