Banana Republic ‘San Francisco, 1978'

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Banana Republic ‘San Francisco, 1978'

Banana Republic ‘San Francisco, 1978’, A Difficult Year

Banana Republic [IG] released its Fall 2025 Campaign ‘San Francisco, 1978’, with a series of images that mean more if we look under the hood of human events that year, including the brand’s founding.

Banana Republic ‘San Francisco 1978’ models Andreea Diaconu, David Corenswet [actor playing Superman], Giacomo Cavalli, and Paula Soares are lensed by Sonia Szostak [IG] with creative direction by Michael Scanlon. / Hair by Michal Bielecki; makeup by Dan Duran

Thumbs Up or Thumbs Down in 1978

AOC queried whether 1978 in San Francisco-Mill Valley was a good year. The response was ‘not really’. Surely millions of Californians living in Banana Republic country would disagree. So we ran down why the response to our question was so glum.

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Vogue France August 2025 Goes into the Wilderness Where Bikinis Rule. Say what?

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Vogue France August 2025 Goes into the Wilderness Where Bikinis Rule. Say what?

We meet models Jessie Aina, Mia Armstrong and Paula Soares ‘Sur La Route’ to somewhere important. It seems like a good moment to say that Vogue France [IG] has improved infinitely in 2025 under the direction of Claire Thomson-Jonville [IG].

It’s one of the most visually-obvious media transformations in years, and she deserves praise for her efforts, her instincts, and her outreach. I’m sure she didn’t accomplish this change flying solo — but Thomson-Jonville is the hub of the wheel.

Dan Sablon styles the shoot, with images by Los Angeles based Noua Unu [IG] for Vogue France August 2025./ Hair by Tsuki; makeup by Kuma

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The Phoenix Is Rising! Victoria's Secret's CEO Hillary Super Pushes Go Button

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The Phoenix Is Rising! Victoria's Secret's CEO Hillary Super Pushes Go Button

With all the stress America is under in this moment, I recommend that we all bask in the atmosphere of four beauties: Blésnya Minher, Devyn Garcia, Imaan Hammam and Paula Soares, in Victoria’s Secret Very Sexy, Very New Spring 2025 campaign.

Emmanuelle Alt styles the campaign, introducing the new Lightly Lined Low-Cut Demi Bra, lensed by Lachlan Bailey [IG]. This is a multi-pronged campaign from Atelier Victoria’s Secret x Altuzarra, representing the first time that VS has worked with designer Joseph Altuzarra.

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