The Phoenix Is Rising! Victoria's Secret's CEO Hillary Super Pushes Go Button AOC Body

There’s hope in the air at Victoria’s Secret as the company’s new CEO Hillary Super, formerly CEO of Savage X Fenty, puts her imprint on what remains the world’s largest lingerie brand. After all the times I taunted VS with a passionate AOC argument that Rihanna’s lingerie brand would run circles around them in the future, the company went out and made a rumored $18 million annually deal, based on reaching benchmarks, with Hillary Super. Smart move!

The strong leader is firing on all cylinders, and AOC will recap her moves in a separate post. With all the stress America is under in this moment, I recommend that we all bask in the atmosphere of four beauties: Blésnya Minher, Devyn Garcia, Imaan Hammam and Paula Soares, in Victoria’s Secret Very Sexy, Very New Spring 2025 campaign.

Emmanuelle Alt styles the campaign, introducing the new Lightly Lined Low-Cut Demi Bra, lensed by Lachlan Bailey [IG]. This is a multi-pronged campaign from Atelier Victoria’s Secret x Altuzarra, representing the first time that VS has worked with designer Joseph Altuzarra.

It appears there are 3 collections in this campaign. More to come.